Chief Financial Officers (CFO’s) are looking to maximize the company’s profits, and one fertile area is marketing data. Both the CFO and CMO are looking to turn marketing data into intelligence and intelligence into action. Digital marketing gives the CFO and CMO more data and analytics for market insights showing customer interaction and data sourcing […]
Marketing ROI
Return on Marketing Investment: 4 Steps to Marketing Spending Performance
A SYSTEMATIC APPROACH TO IMPROVE YOUR RETURN ON MARKETING INVESTMENT To prosper in today’s environment is all about return on marketing investment and marketers must dramatically improve the impact of every marketing dollar they spend. If marketing dollars are not contributing to brand building, according to the new rules of marketing, just what are they […]
Data-Driven Marketing Is The Only Way to Go
You must know your numbers and data-driven marketing helps. Data-driven marketing supports your decisions, strategies, and budgets. Analyzing markets to determine what consumers want is a never-ending quest for most businesses. The data collected and sorted from various sources such as social media, polling, and cloud-based computing has enormous value for every company that can […]