Chief Financial Officers (CFO’s) are looking to maximize the company’s profits, and one fertile area is marketing data. Both the CFO and CMO are looking to turn marketing data into intelligence and intelligence into action. Digital marketing gives the CFO and CMO more...
A SYSTEMATIC APPROACH TO IMPROVE YOUR RETURN ON MARKETING INVESTMENT To prosper in today’s environment is all about return on marketing investment and marketers must dramatically improve the impact of every marketing dollar they spend. If marketing dollars are...
You must know your numbers and data-driven marketing helps. Data-driven marketing supports your decisions, strategies, and budgets. Analyzing markets to determine what consumers want is a never-ending quest for most businesses. The data collected and sorted from...
