Marketing for Manufacturing
While other business processes like distribution have shown big improvements thanks to innovations in supply-chain technology and Six Sigma practices. The revenue process for manufacturers is still one of the most inefficient areas in manufacturing today.
Forty percent of sales representatives time is spent figuring out where to spend their time. Yes, 40%. If this were the case on a shop floor, where almost half of a factory’s manufacturing automated robots were stuck ‘processing’ where to spot weld – there would be some severe retooling of the plant and the company.
Manufacturing companies tend to benefit from targeting customers in specific marketing tactics, where the company has a digital presence.
It’s time to do the same in the way a manufacturing business produces revenue.
We specialize in high-performance online marketing campaigns with attribution models.
A guide for manufacturing firms with leverage digital marketing for sales growth.
SEO Case Study with a 52% increase in website traffic in less than 30 days.
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The Changing Face of Marketing in the Manufacturing Industry
While manufacturing processes like distribution have improved by leaps and bounds thanks to supply-chain technology and Six Sigma, the revenue process is still one of the most inefficient areas of enterprise today.
This has to change.
Marketing in the manufacturing industry has changed more in 2 years than in the past 50 years.
Marketing in the manufacturing industry is similar to many industries and 57 percent is a number they watch. For some manufacturing consultants, system integrators, and VAR’s the figure may be higher or lower.
57% – that’s how far the average manufacturing buyer is through the decision process before engaging system integrators, VAR’s, and consultants?
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10 Things to Include in Your Marketing Strategy for Manufacturer’s
A manufacturer marketing strategy plan needs to reach its target market effectively.
Generating a comprehensive marketing strategy for manufacturing requires that the manufacturer’s marketing strategy plan that stands above the noise. Especially in the over-populated manufacturing industry can be difficult. Time is a scarce and precious resource so focusing your project efforts is a must.
But how can you measure the return on investment of your marketing programs? With today’s competitive setting the bar higher than ever, your manufacturing marketing strategy needs to be exhaustive. Marketing for manufacturing companies takes a special marketing agency like Matrix Marketing Group.
Don’t worry, though, Matrix Marketing Group has compiled what your marketing strategy needs to succeed. So take a quick step back, and dive into this challenge head-on.
Increase in website traffic
INCREASE IN SALES LEADS
Top 10 Colorado Manufacturing Companies
Colorado Manufacturing Companies on the Rise.
Colorado manufacturing companies in the Rocky Mountain region are brimming with manufacturing innovation. NAM recorded almost 5,000 Colorado manufacturing companies, producing $23 billion worth of goods, and accounting for 5.6% of the State’s employment.
Many of the nation’s top-performing firms are producing their products in Colorado due to a highly skilled and smart workforce.
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How can manufacturing firms increase sales?
If manufacturing companies want to get serious about revenue growth, it’s time they got serious about their marketing. Marketing needs to take on the challenge of becoming a growth engine for manufacturing companies.
How do you market a manufacturing company?
Top 5 Strategies For Industrial B2B Marketing
1. Marketing research and competitive analysis
2. Establish a communication architecture and clear uniques value proposition
3. SEO-friendly website tuned with call-to-actions
4. Paid search can help boost your web traffic quickly
5. Content marketing is critical
BONUS: Use marketing technology to scale and reduce cost
What is digital marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium to drive web traffic and sales.
What is included in a digital marketing strategy?
- Search Engine Optimization (SEO)
- Content Marketing (Blogging & Article Writing, Video)
- Downloadable Content Offerings (eBooks, White papers, Webinars)
- Email Marketing.
- Social Media Marketing.
- Pay-Per-Click (PPC) Marketing.
- Video Production.
- Website Design A/B Testing.
Our marketing funnel is a visualization for understanding the process of turning leads into customers. The idea is that, like a funnel, marketers cast a broad net to capture as many leads (MCL) as possible, and then nurture leads (MQL) through the purchasing decision (SAL), narrowing down these candidates in each stage of the funnel.
Matrix Marketing Group takes a full-funnel approach to the marketing funnel. We fill the funnel at the top, nurture in the middle, and covert at the end. Go beyond Inbound!
Why is digital marketing important for manufacturers?
Digital marketing can help manufacturing companies build relationships and establish their organization at the forefront of their field. Manufacturers that utilize these digital marketing advantages in the online ecosystem will find that it: Helps them build their reputation and brand awareness.
How digital marketing for manufacturing companies grow more sales?
If manufacturing companies want to get serious about revenue growth, it’s time they got serious about their marketing. Marketing needs to take on the challenge of becoming a growth engine for manufacturing companies. A marketing agency for manufacturing like Matrix Marketing Group helps manufacturers grow their business with less cost per customer acquisition.
What does it cost for marketing a manufacturing business?
Start by performing competitive research to see what other manufacturing companies are doing. However, we believe every business and different and requires a unique set of marketing plans for successful growth. Most small manufacturing businesses spend between $3,500 to $7,000 per month on digital marketing. These marketing services include market research and competitive tracking, marketing strategy, website design, content marketing, SEO (search engine optimization), email workflows, blogging, case studies, managing Google Adwords, Facebook ads, and LinkedIn ad campaigns, analytics reporting and analysis, and email marketing.
How do manufacturers market their products?
A few options for manufacturing marketing strategies include establishing a communication architecture and clear uniques value proposition, inbound marketing, content marketing, thought leadership, account-based marketing, outbound marketing, and doing nothing. That last one is more popular than you might think. Just let the sales team connect with prospects and generate leads.
What do you mean by industrial marketing?
Industrial marketing, also know as B2B (business-to-business marketing), is a form of company marketing strategy that specializes in providing goods and services to other businesses, rather than to individual customers.