Marketing automation tools are vital to any digital marketing efforts.

The promises of automated marketing and marketing automation tools are big: more leads, more conversions, more sales Ö less work.

Your marketing automation platform can do a lot. Help with data collection and analysis, SEO tracking, workflow campaign, nurturing programs, and I could go on.

The field of marketing automation software is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use. 

91% of the most successful users agree that marketing automation is ďvery importantĒ to the overall success of their marketing across channels. Ė Marketo & Ascend2 ďMarketing Automation Strategies for Sustaining SuccessĒ (2015)

63% of companies successful in the marketing automation plan to increase their Marketing Automation budget.

The companies with successful marketing automation programs will invest in further success in the coming year. Ė Marketo (@marketo) & Ascend2 (@Ascend2research) ďMarketing Automation Strategies for Sustaining SuccessĒ (2015)

What the heck is marketing automation anyway? Watch this from our friends at Matrix Technology Hub.

63% of companies outsource all or part of marketing automation strategy planning. 51% uses a combination of outsourced and in-house resources, 12% outsourced all to a specialist. 37% uses in house resources only. ĖAscend2 ďMarketing Automation Trends SurveyĒ (2016).

With 2,000 companies offering marketing technology services across nearly 50 categories, you could be forgiven if youíre feeling overwhelmed. But help is at hand.

I’ve picked a few of my favorite articles about marketing automation and here they are.

If you’re in the business of marketing, you should consider marketing automation. If youíve found a great article please share it below. 

Weíre listening.

Have something to say about your thoughts on marketing automation tools? 

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Are you not getting the results you had hoped for with your current marketing agency? Let the experts at this digital marketing agency help you generate more web traffic, convert more leads, and close more sales. Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads. For more information, check out our marketing technology services or contact us to schedule a free consultation to discuss your needs and our services.

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