Marketing automation tools are vital to any digital marketing efforts.
The promises of automated marketing and marketing automation tools are big: more leads, more conversions, more sales … less work.
Your marketing automation platform can do a lot. Help with data collection and analysis, SEO tracking, workflow campaign, nurturing programs, and I could go on.
The field of marketing automation software is growing at an astonishing rate. Looking for insight into the current state of Marketing Automation, the market and statistics on adoption and use.
91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015)
63% of companies successful in the marketing automation plan to increase their Marketing Automation budget.
The companies with successful marketing automation programs will invest in further success in the coming year. – Marketo (@) & Ascend2 (@) “Marketing Automation Strategies for Sustaining Success” (2015)
What the heck is marketing automation anyway? Watch this from our friends at Matrix Technology Hub.
63% of companies outsource all or part of marketing automation strategy planning. 51% uses a combination of outsourced and in-house resources, 12% outsourced all to a specialist. 37% uses in house resources only. –Ascend2 “Marketing Automation Trends Survey” (2016).
With 2,000 companies offering marketing technology services across nearly 50 categories, you could be forgiven if you’re feeling overwhelmed. But help is at hand.
I’ve picked a few of my favorite articles about marketing automation and here they are.
- 10 Stats to Prove That Your Business Needs a Marketing Automation System
- Why Your Marketing Group Needs to be Tech Savvy
- The Top-Rated Marketing Automation Software Platforms
- G2 CROWD Names HubSpot a Leader in Marketing Automation Software
- Fool’s Tale: A True Story of Sales & Marketing Automation Failure
- BONUS: The CMO’s Role in Technology
If you’re in the business of marketing, you should consider marketing automation. If you’ve found a great article please share it below.
Have something to say about your thoughts on marketing automation tools?
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