Not all conversions are equal. While some conversions may be the first step toward a long-time relationship with a new customer, others may just be a one-time sale.

Our attribution models don’t just stop after a customer has converted, instead, they continue to track future interactions with customers, such as log-ins and additional purchases. All of this information allows us to better understand your customer lifetime value and to identify what strategies will help make your business profitable for the long haul.

Your marketing campaigns have a lot of moving parts that all work together to get you the results you desire. With that in mind, it’s important to take an integrated approach to your data analysis as well – tactics that work together should be measured together.

Our attribution models take into account the effectiveness of each touchpoint in a campaign to better understand how each element is doing its part in the campaign and to uncover if there is any room for improvement. If we’re able to identify tactics that are achieving great success, we’re able to reallocate talent and resources to ensure your best return on investment.

When it comes to marketing attribution, it’s easy to get overwhelmed by the sheer amount of data available to you. We’ll help you determine which KPIs are important for your campaign, and then we’ll keep track of all these metrics in easily digestible marketing scorecards so you can keep tabs on the running success of your campaign.