Your local SEO marketing company can help you build a great SEO strategy.
Partnering with a local SEO marketing company that offers local SEO services
can help any small business to drive more high-quality web traffic.
If youíre like most small businesses, your success depends on attracting local customers, whether theyíre in your town, country, region, or even state. We will discuss helpful steps you can take to attract more local customers to your website and improve your businessí local SEO.
You can learn how to leverage your businessís marketing strategy to make it easier for customers to find your business online. A localized approach to SEO is a perfect get your business before the eyes of your next and current customers.
If you do not have the time or confused by schema markup language or site structure and link architecture, look for good local SEO services from a digital marketing agency. How can a local SEO marketing company help? The truth is they don’t have to be in the neighborhood to help.
What is Local SEO?
Local search engine optimization (SEO) is a digital marketing strategy that businesses of all sizes can use to appear in potential customersí searches.
Local SEO helps searchers find businesses near them, making them more applicable for brick and mortar locations than e-commerce sites.
The biggest difference between local SEO and organic SEO is the searcherís intent. Google does a great job providing the searcher with information based on what he or she is looking for, we all know that.
But for your small business, itís important to remember how good Google is at finding local results for searchers. Moz thinks of local SEO as the intersection of organic search, Google Maps, and third-party local directories.
You need a combination of all three to appear in your customersí searches. It may sound complicated, but local SEO is not as hard as you may think. We will discuss simple ways to get your website found by searchers in your area.†
What is local SEO marketing?
Local SEO Marketing†(Local Search Engine Optimization), sometimes referred to as†local†search engine†marketing, is an incredibly effective way to†market†your†local†business online, as it helps companies to promote their products and services to†local†customers at the exact time they’re looking for them online.
Check out the screen capture below. It shows the result of this article. If you want to be found in ď[enter your businessís services] near meĒ searches, implement some of these tips!
URL Indexing With Google and Bing
If you want search engines to find your website to display to your potential customers, the search enginesí bots need to find it.
Your local SEO strategy needs to have a clean URL structure for better SEO indexing.
So, be proactive. One way to do that is to index your URL in Google or Bingís database. Indexing an entire site means that the search engine scans your site and decides what type of content it contains. You can submit your site for indexing.
Depending on your website platform Ė it can take under 10 minutes to have everything submitted! After you submit your information, it typically takes 24-48 hours for Google to process it. Google provides all the information you need to index your site and a link to index your site right here.
The easier it is for search engines to crawl your site, the more likely your business will rank in potential customersí searches.
You can do the same thing for Bing. Hereís a link to submit your URL, and hereís a link for indexing your site with Bing. Indexing your URL is the first step to getting your business recognized by local customers (after you have created your website).
Google My Business for Your Local SEO Strategy
You are very familiar with Google My Business from a customer perspective. If you have ever searched for a ďcoffee shop near meĒ or for the hours of your favorite Vietnamese restaurant, the below images may ring a bell.
Google My Business helps your business stand out from all the other search results on Google and improves your ranking on Google searches.
You can add or claim your business in a few easy steps to reap the benefits of Google My Business.
First, create a Google My Business account, and your businessís information will populate in Google so potential customers can see your address, phone number, name, and hours all without having to even visit your website.
Local Search Engines (aka Influence Engines)
Google My Business is great for people who use Google to search for things, but there other online search engines where you should register your business.
Registering your business in other search engines helps your Google ranking because it enables more people to find your site. Examples of business listings include:
- Merchant Circle
- Online business directories specific to your region or metro area
- Category-specific directories relating to your industry
Creating business profiles on social networking sites like Facebook, Yelp!, TripAdvisor or Foursquare can also help boost your local SEO efforts.
In fact, Yelp and Facebook are local consumersí most trusted review sites, according to a 2014 survey by BrightLocal. Many of these local search options are free, but others may charge you to update or add your business information.
Ratings and Reviews
People love ratings. A rating tells customers about the quality of services and products a business has to offer. 85% of consumers trust online reviews as much as a personal recommendation.
Reviews and local SEO citations with help with your local SEO strategy.
Consumers read an average of 7 reviews before trusting a business. Getting reviews can be difficult as many people just wonít take the time out of their busy day to file a review without being asked. But, by making it easier for your customers to find a place to leave reviews, youíll be on your way to ranking higher!
- Add a URL on your website directing them to your Google, Facebook, Yelp or another review site of choice
- Add an easy-to-use widget that will allow customers a no-hassle means of leaving a review. You can find CSS code on Google to make a widget if youíve built your own website, or if youíve used WordPress.org or another site builder, you can find tons of options in their web stores.
- Donít be afraid to ask! 68% of customers say they have left a review when asked.
Your Local SEO Marketing Company and Copywriting
Keywords are both the art and science of a good local SEO strategy. The Art: Every word you use to describe your business or service should be chosen. Your local SEO marketing company will have the tools but may lack the context of those words. So be careful.
Use tools for local SEO, like Google tool suite, Ubersuggest, and Moz.
Just like every brushstroke in Monetís Water Lilies. Google is your canvas, choose your words wisely. Ready for the science?
It can be as simple as writing your location before or after your business or service. For example, the ďDenver Digital Marketing AgencyĒ leads to Matrix Marketing Group on Google. Use keywords to get recognized locally.
- Add a state, a city, and a zip code to the end of the business you have.
- Check out Moz Local or SEMRush to search what kinds of keywords your local competition is ranking for and the search volume of different words relevant to your business.
- For additional information hereís a great video on local SEO. The link skips to keyword research.
How do you beat out thousands, often millions, of search results when your customer asks Google a simple question?
Optimized keywords in well-written, quality content (also known as Content Marketing). If you have received the same question from your customers over and over, write a blog about it.
Most likely, they are not the only ones with that question. Providing potential customers with answers to their questions gives you a good reputation and builds credibility with your target audience.
How you get your writing to show up on the first page of Google is the hard part. Read on to learn more in the next section!
Use Keywords in Content for Your Local SEO Marketing Company
Your Local SEO Marketing Company will research the head and long-tail keywords so that you get found. Be sure to share your thought on your keyword your projects use in Google search.
If you write content, it is important to understand that, in order for the content to be effective, it needs to be targeting something specific.†
At the very beginning of anything you write, youíll have an H1 Title tag. This is the title of your piece and it should include your most important keyword. If you were trying to rank for the keyword ďskiing,Ē youíd want to put the word ďskiingĒ in the title.
Now, you might think itís a good idea to sprinkle in the word Ďskiingí as much as possible throughout your post, but your goal is to use the word strategically.
Donít try to over-optimize your site for keywords. I call this ďkeyword stuffingĒ and may cause you to get penalized by Google and other search engines.
Search engines rely on keywords to generate the best content for their users, so they donít want you to game the system.
So, when you cram the same keyword throughout your article an unnatural amount of times, top search engines may suspect your site of cheating and could make it impossible for you to achieve top rankings. So rules of thumb:
- Try to use your keyword two-three times in an article.
- Donít use full keywords in alt text for images.
- Include the keyword once within your title.
- Use the keyword one time in your meta description.
Just write to your customer. Quality content gets recognized, not spammy blog posts with the keyword mentioned every other word.
Create an Interconnected Site and Your Local SEO Marketing Company
A local SEO marketing firm can help develop the right link structure.
Just like the quality of beams holding a house together makes for a better living situation, link architecture matters for better SEO. Make your website interconnected so search engines have an easier time finding it and customers have an easier time using it.†
Most websites have a navigation bar that typically allows people to go from any page on the site to the homepage, blog, contact, or maybe pricing web page, which is great to help users find what they need.
Taking this a step farther, every blog post or every page should have a link to another relevant page.
This will create a series of interconnected links that will improve SEO because it provides a clear path for your readers and for search engine crawlers (which crawl and index your site to help Google determine your value).
Backlinks as a Local Business Marketing Strategy
The best way to increase your search ranking is to garner backlinks. Backlinks are when other websites link your website in their own content.
Other sites directing users to your website is a huge SEO win. But, be careful about what you read. Some SEO experts will tell you that the more backlinks you have, the better. Not true! Itís the quality of your backlinks, not the quantity that matters.
It creates a backlink anytime you or someone else puts a URL on the web that links back to your site. For example, your profile on an influence engine or social media sites like Twitter or Facebook gives you a backlink.
Press releases that you submit to the media and to PR websites give you a backlink. When trying to boost your local SEO, try to get your websiteís URL out there as much as possible to high-quality local directories.
Submitting your site to search engines and building backlinks are just two basic methods you can use to get your site onto the search engine results pages. Hereís a great tool you can use to see how many backlinks you or a competitor has and the overall quality of those backlinks.
Your Local SEO Marketing Company and SEO Reports
Small business owners are busy, but that is no excuse for not knowing what the website is doing. Itís important to digest the monthly reports for a couple of reasons:
- The results should move in the right direction. Donít expect miracles, just monthly progress.
- The monthly reports should show that the SEO efforts are being executed with a disciplined process.
Use Google Analytics to monitor, and remember, you cannot improve what you do not measure.
Embed a Video on Your Homepage
Post a video on your website. One thing Google ranks the highest is video content. The video need not be your own, it has to be one that makes sense for your industry.
Think about what the video will do for your visitors. One of the best types of videos you could post is something that is informative and will not lead visitors to seek a competitor.
Posting a URL to a video will not be as successful as embedding a video on the site. Embedding the video almost guarantees that the visitor will stay on your site instead of navigating away to a host site like YouTube, Vimeo, etc.
Optimize for Voice Search
Your Local SEO Marketing Company should understand search SEO and how to tune your webpages for it.
ďSiri, where is the best pizza in New York City?Ē ďAlexa, what time does Starbucks open?Ē ďOkay Google, take me to Elizabethís BagelsĒ What Ďvoice searchí mean for your business?
You need a for solid local SEO strategy to optimize for voice search, Siri and Alexa are waiting.
It means you need to rank for longtail, conversational keywords. Your keyword strategy must mimic what people ask when they are searching for your business, whether they are asking their friend or a digital personal assistant like Alexa.
Pay attention to the way people interact with your customer service department or in your store and keep notes to craft content around those questions.
Frequently Asked Questions (FAQ) pages are a great way to create content around your customersí questions. If one person has that question, others are likely to ask the same thing. Make sure your answers are succinct so search engines can find it.
You can Outrank the Competition!
Search engines are asking a lot to get you to rank higher, but even by doing simple one-time fixes youíll be in a much better position than others are unaware of the benefits of SEO.
Your local SEO strategy can put you to the top of Google search.
Google, Bing, and Yahoo are all programmed to balance authority with relevance.
What this means for you is that if youíre doing a good job targeting the right people with the right information you can rank higher than multimillion-dollar companies by being the best fit for the searcher.
For example, Petco is one of the largest pet supply store chain in the United States.
They have 1,400 locations worldwide and were recently sold for over four billion dollars, but they rank lower than a locally-owned Colorado pet supply chain called Pet Food Warehouse for the search ďDenver, Colorado pet store.Ē Always remember, you can do it!
Wrap Up on Local SEO Marketing Company
Be consistent across all channels. This means using the same name, address, and phone number on every site you have an online presence tying back to your business.
Try to post things relevant to your audience and when online make use of the 80/20 Rule. This means 20% of what you post can be self-promotion but 80% of the time the content you post benefits your customers or visitors.
This will help build trust with your target audience and will help prove to Google you are a high-quality website. Measure! Little wins. You cannot improve what you do not measure.
Are you not getting the results you had hoped for with your SEO firm? Let the experts at†this digital SEO marketing company†help you with†marketing through SEO. Our team knows just what it takes to build and maintain a flourishing website that drives high-quality leads. For more information, check out our†SEO marketing services†or†contact us†to schedule a free consultation to discuss your needs and our services.
Do you have any tips or best practices for local SEO strategy? Leave us a comment! Thanks for reading.
Have something to say about your thoughts on local SEO marketing company?†
How can a local SEO marketing company help?
Local search engine optimization†(SEO) is a strategy that is hand-crafted for†local†businesses looking to increase their visibility in search engines, reach more customers, and of course ó earn revenue. Similar to traditional†SEO,†local SEO services†focus on boosting your business listings in online search results.
What is†Local SEO?†Local SEO†helps businesses promote their products and services to†local†prospects and customers. To gather information for†local†search, search engines rely on signals such as†local†content, social profile pages, links, and citations to provide the most relevant†local†results to the user.
How can local SEO help?
7 Ways to Optimize Your Website for Local SEO
1. Optimize Your Homepage.
2. Optimize Your Metadata.
3. Create a Page for Every Product, Service, and Location.†
4. Use Local Business, Organization, Product & Service Schema.†
5. Claim Your Google My Business Page.†
6. Update NAP Citations on Your Website.†
7. Add Your Business To Local Directories.
Why is local SEO important?
Local SEO†provides potential customers with the information that they want when they want it. Even if your business does not have a website,†local SEO†helps your business stand out in†local†searches and helps drive more traffic through online leads.