Here are 10 of the best inexpensive marketing ideas for startups and small business owners.

Inexpensive marketing ideas sound great. Sure free, cheap, and low cost. But do they really work?

If you are in business how much did you spend so far this year? What did you get for it? Are you even tracking it? You should. Start tracking your marketing activities here with a marketing scorecard.

You need to spend money to earn money, and it’s true. However, that does not mean you have to pay thousands on marketing your business. 

It will be a huge burden on your finances if that is the case if your small business has only just started., below are some low-cost marketing ideas that can get you the best marketing even with a low budget.

Here are our top 10 inexpensive marketing ideas.

Let’s dig into these.

Start a Website and Blog

website small business ideas

You might have heard of this tip many times before. Still, I want to stress how important it is to have a business website and a blog. Even if your business is small and only operates locally, having a website is a huge plus. 

Your customers are online, which means you need a place where they can find you. That’s your website.

To find you, customers are more likely to search the web for your site. If they need a product or service the same as what you offer, they will also do a web search. 

That being the case, you need to make it so they can find you. Information is essential for customers, and one of the best ways you can deliver that to them is through your website along with a business blog.

Fast and Painless – Website Redesign

The Result? A beautiful, fast, SEO tuned and mobile-friendly website.

Leverage Social Media

Facebook, Twitter, Instagram, YouTube, and Snapchat – all these platforms offer a cheap way to reach out to customers and promote your brand. 

Developing a presence on social media is an excellent low budget marketing since you don’t need to spend a dime to create an account. You can leverage social media in many ways such as:

  • Creating a Facebook page for your small business 
  • Tweeting about your products or services on Twitter
  • Posting visual boards on Pinterest to promote your brand
  • Using Instagram to show your business to customers
  • Creating videos and posting them on YouTube

For most business owners, small business financing is challenging because of the current economic climate. It strands to say that looking for inexpensive marketing ideas is a must for them. 

Good thing that social media advertising is both easy to your budget and efficient in targeted marketing. It allows you to promote your products and services while also nurturing a good relationship with customers. 

Put Up Signs and Banners

inexpensive marketing ideas

Signs and banners are among the inexpensive marketing methods that many local businesses use. If your store is in a street where plenty of people go by, a good store sign is already an excellent marketing tactic. 

It is a low cost given you only need to get one sign for your business until it is worn out. It is a one-time payment that does well in putting attention to your store.

You might use signs and banners to list a sale, announce an inventory, or other new updates about your business. 

It’s still low cost and effective this way, being able to accommodate all your needs in design and content. They can vary in sizes and forms depending on your intent and location, but the most common include billboards, street signs, name signs, and murals.

Use Vehicle Branding is part of our Inexpensive Marketing Ideas

If it is an attention-grabbing, inexpensive marketing idea that can reach a wide audience, you have vehicle branding for that. Advertising is useful if you can make a great first impression. 

There aren’t that many memorable ways to spread your story and message than car branding. It will make sure that your business stands apart from other competitors.

It is cost-effective because you don’t need to worry about recurring fees. You can advertise your store or business for as many times as you want, changing the vehicle adhesive whenever you need it for less money. 

It can reach many people given that the branded adhesives are always in your car wherever it goes. If you have more cars used for business that travels for quite a distance, then it’s even greater advertising.

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Inexpensive Marketing Ideas Like Using Promotional Balloons

If you are looking to boost the fun of your brand, promotional balloons are the way to go. They offer a nice dose of cheeriness to your booth if you are taking part in a tradeshow. 

It also makes it easier for your target customers to spot your store or booth. It is a practical, inexpensive way to make a visible statement about your business.

Perhaps the biggest advantage is how you can use a wide range of promotional balloons for a small price. You can customize the balloons in any way you want for only a few cents each. 

It is cheaper priced and capable of making a significant impact on your marketing. You can use them to attract customers during parades, grand openings, open houses, trade shows, and more. 

advertising firm

Invest in Promotional Videos

People are more visual, so it is easier to capture their attention with pictures and videos. In that case, investing in promotional videos would be good for your business. 

It is not only that they are better at capturing the attention of customers, but also the fact that there are inexpensive options. A professionally made video would be expensive.

But there are ways to create awesome marketing videos even when you have a limited budget. All you need is creativity and a little time to invest in the process. They are plenty of video ideas to get started with video marketing. Some of them are:

  • Video testimonials from your real clients will significantly improve your conversions.
  • DIY animated explainer videos using programs like Animaker can engage your customers.
  • Videos created by freelance video marketing experts is much cheaper than a professional job.
  • Use the live video features of Facebook or Instagram to customer engagement.

They are a few of the many methods you can try for a low-budget video marketing.

Be a Part of a Professional Organization

networking Denver Colorado

It won’t cost you a lot to join a professional organization. You may not even spend anything (usually with only business groups). If you have excellent networking and a good reputation, organizations themselves may want you to join. It doesn’t mean you should not actively look for a professional organization to join, though. 

If there’s an opportunity, grab it and benefit from advantages such as:

  • Exclusive resources to help run your business.
  • Expand your existing business relationships and create new ones.
  • Develop your professional skills and education.
  • Discounts on specific products and services
  • Special promotional opportunities

These are advantages that will help you reach out to a wider audience and bring more attention to your business. 

Team Up with Other Businesses

You can work with other businesses for a project or two, which will boost the attention to your brand. 

It will be an excellent opportunity to market your products or services to more people broadening your audience reach. The other businesses you want to work with must not be a direct competitor.

You can team up with another business through a joint event. You can also do so by taking part in a promotional giveaway. 

One advantage of this tactic is how you can gain twice as much exposure. Partnering with other businesses in the industry is an opportunity you shouldn’t miss. It will bring your business a whole new audience if you can take advantage of it.

Host an Event or Show

Hosting an event, a show, or a class is another excellent marketing idea for a small business. It isn’t as expensive because often, it is only a one-time event for the year. Or attends a trade show.

If you do it right, you can a good number of new customers this way. Plan it carefully and combine with other inexpensive marketing tactics such as using flyers.

Print out several of them to distribute to your locality. You can also post the flyers on some community bulletin boards in local colleges, coffee shops, libraries, and more. 

Community boards rarely let business ads posted on them. However, they will most likely accept flyers for educational event, so it’s best to think of similar events.

Fast and Painless – Website Redesign

The Result? A beautiful, fast, SEO tuned and mobile-friendly website.

Don’t Forget Online Marketing

Marketing used to be expensive, but the Internet has made it affordable. On that note, you can use a wide range of digital marketing techniques to help boost your presence and get more customers. 

One example involves providing unique, relevant content. Customers appreciate quality information, which means providing easy to access content online as a great marketing idea.

There is also email marketing. Of the different marketing techniques, emails will forever be useful for reaching out to your audience.

If you created an excellent email marketing plan, you can get more traffic to your site and boost your conversions. Besides email and content marketing, other inexpensive marketing ideas under this strategy include:

At first glance, it seems like these simple marketing ideas won’t do well in promoting your business. But they will if you use them to keep on educating your prospects about all the benefits and solutions your company has to offer. 

SEO an important and one of the best inexpensive marketing ideas we have.

Look what great SEO strategies can do for your business. Matrix Marketing Group soared to the top of search and offers the search visitor more than just a SERP look at the questions also. Nice.

digital marketing agency
Matrix Marketing Group

Your goal here is to get more and more people to know about you. If you can cover a broad audience and let the right people know, then you are doing all you can to support your business. 

We’re listening about inexpensive marketing ideas and proven marketing tips.

Have something to say about your thoughts on inexpensive marketing ideas? 

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General FAQ’s

Should I use social media in my marketing efforts?

Why Social Media Is Important for Business Marketing, social marketing channels help you connect with your customers, increase awareness about your brand, and boost your leads and sales. 

Do I need a website if I have a local store?

Why does a small business need websites? The majority of small companies have an online presence. Whether they have a website, social media accounts, or both, small companies, are leverage its website for more store traffic.

Why does small business need a YouTube channel?

Want more sales? Small businesses can use YouTube to promote their products and services to gain more valuable leads. A video on YouTube is a great referral and call back to your home website. Many people can see your video, optimized, and shared through different social media tools like Facebook and Twitter.


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