Table of Contents
- 1 A comprehensive list of inbound marketing services.
- 2 Table of Contents of Inbound Services and Inbound Strategies
- 2.1 1. Blogging and Inbound Marketing Services
- 2.2 2. Keyword Strategy
- 2.3 3. On-page SEO and Your Inbound Marketing Services
- 2.4 4. Off-page SEO
- 2.5 5. eBook / White Paper / Checklist
- 2.6 6. Infographic and Your Inbound Marketing Services
- 2.7 7. Webinar / Webcast
- 2.8 8. Podcast
- 2.9 9. Slideshare
- 2.10 10. Social Media
- 2.11 11. Press Release
- 2.12 12. Lead Nurturing Emails
- 2.13 13. Customized 1 on 1 Outbound Emails
- 2.14 14. Landing Pages
- 2.15 15. Lead Forms
- 2.16 16. Byline Articles
- 2.17 17. HARO & Profnet
- 2.18 18. Social Engagement
- 2.19 19. Quora
- 2.20 20. Pop-ups
- 2.21 21. Guest Blogging
- 2.22 22. Inbound Marketing Strategy
- 2.23 23. Content Map
- 2.24 24. Videos
- 2.25 25. Influencer Marketing
- 2.26 26. Newsletters
- 2.27 27. Content Syndication
- 2.28 28. Digital Community
- 2.29 29. E-Library
- 2.30 30. Mobile Optimization
- 2.31 31. Web Page Design is Critical for is Inbound Marketing Services
- 2.32 32. Case Studies are Proof Points for Supporting Inbound Marketing Services
- 2.33 33. Image Optimization
- 2.34 34. Online Courses
- 2.35 35. Buyer Personas and Your Inbound Marketing Services
- 2.36 36. Social Share Buttons and Inbound Marketing Services
- 2.37 37. Customer Chat
- 2.38 38. Market Survey
- 2.39 39. Customer Retention and Your Inbound Marketing Services
- 2.40 40. User Upsell
- 2.41 41. Forums
- 2.42 42. Social Bookmarking
- 2.43 43. Semantic Keywords
- 2.44 44. Site Accessibility and Your Inbound Marketing Services
- 2.45 45. ICP and Your Inbound Marketing Services
- 2.46 46. Loyalty Program
- 2.47 47. Assessment / Quiz
- 2.48 48. Analytics Setup
- 2.49 49. Content Audit is Inbound Marketing Services
- 2.50 50. Recreate Old Content
- 2.51 51. Call-to-Action and Your Inbound Marketing Services
- 2.52 52. Content Library
- 2.53 53. Digital Tool and Inbound Marketing Services
- 2.54 54. A/B Testing
- 2.55 55. Dynamic Content
- 2.56 56. Testimonials
- 2.57 57. Marketing Automation and Your Inbound Marketing Service Needs
- 2.58 58. Lead Scoring
- 2.59 59. Marketing Attribution Model and Inbound Marketing Services
- 2.60 60. Personalization and Inbound Marketing Services
- 3 General FAQ’s on Inbound Marketing Services
A comprehensive list of inbound marketing services.
Outsourcing your inbound marketing services just what you might need to boost web traffic and lead conversions. Inbound and content marketing is winning over traditional marketing and even PPC.
Okay, maybe killing cold calling is a slight exaggeration. However, there is one point I won’t debate, cold calling effectiveness has never been stellar and it’s continued decline has been amplified by new digital trends.
This shift in the marketing landscape has made us dig deep into Matrix Marketing Group’s inbound marketing service playbook and pull out every inbound tactic that we’ve previously provided our clients.
Although, Matrix Marketing Group is not a pure inbound marketing agency with set prices we understand and use HubSpot’s and other methodologies to drive high-quality traffic to the website.
Inbound marketing for professional services hit its stride back in 2012 when HubSpot wrapped itself around the keyword. Inbound marketing service is nothing new.
Inbound marketing services come down to an industry buzzword with a lot of overlap of traditional marketing activities.
From these inbound marketing service examples, you’ll see general marketing activities that can fall under either category, yet are often forgotten.
This list is meant to help marketers looking to add a new weapon to their inbound marketing repertoire. As a Denver Digital Marketing Agency, we use these all the time.
Since it’s a bit of a doozy combing through all 60 items, we’ve added a table of contents that allows you to review the tactics that are relevant to your inbound marketing campaign, or dive into it all.
Click on the inbound marketing activity that your interested in and you’ll jump straight to that section.
Table of Contents of Inbound Services and Inbound Strategies
I hope this list of inbound marketing services provides you with inspiration for your next project.
1. Blogging and Inbound Marketing Services
It’s funny when we approach clients about blogging the prevailing sentiment is, “why do I care?”
The benefits don’t exactly smack you in the face because blogging originated as a creative outlet for individuals on WordPress and Medium, not businesses.
That’s long gone of course, as HubSpot reports companies that publish 16 or more blog posts per month to receive three and a half times more traffic to their website than businesses that post four or less. A significant difference in highly targeted viewers gaining access to your digital storefront.
Organic website traffic – people coming in from search engines – is the highest converting type of traffic. These visitors are conducting searches with specific intent. When your product matches that intent, you’ve found qualified visitors, or rather they’ve found you.
If you’re still not satisfied the HubSpot report also shows under the same conditions previously stated companies received four and a half times more leads! In the world of inbound marketing tactics, blogging is an activity to live by.
2. Keyword Strategy
Did I convince you of the benefits of blogging? Well, don’t jump in too fast and spit out word vomit on the first subject that enters your head. A keyword strategy is necessary to see meaningful website traffic increases. These are the words that users type into search engines.
Keyword strategy centers around two things:
- What are your customer’s pains and gains?
- What words do your customers use while searching?
Each keyword phrase pushes the user’s agenda. To master keyword rankings you need to understand the intent behind a search term and match that intent with the content on the respective page.
As you identify prospect’s pains and gains they have to be matched up to phrases they are using on search engines. You want to rate volume against difficulty to rank.
The example below shows the manufacturing keywords Matrix ranks for with lower difficulty ratings and minimal search volumes. However, these three keywords are critical to reaching our direct target audience and still worth our effort.
3. On-page SEO and Your Inbound Marketing Services
On-page SEO covers all the categories that search engine crawlers look for…. on your page. An optimized page requires a number of different factors.
There’s a lot to cover here, but luckily there are plenty of tools that will help do the job. For on-page optimization use keywords within these factors:
- Title tag
- H tags (H1 – H6)
- Alt tags
- Meta Description
- Body content
- Bold & italicized
And that’s just for starters. Remember to keep a clean URL structure, reduce page load times, add links both internal and external, maintain a responsive design, include social sharing buttons, increase dwell time and click-through rates.
Is SEO making your head spin? Don’t worry, that’s only the beginning. Backlinko has released 200+ Google ranking factors.
4. Off-page SEO
Argh! I heard you say, “I thought we were good with on-page SEO.” Sorry, with the competitive content marketing landscape everyone is vying for a spot on Google’s first page. If you want to stand out off-page SEO is mandatory.
Off-page SEO revolves around link building. However, as search engines have evolved the ranking factors they value in higher quantity have waned in favor of quality. As you embark on link building think about these factors:
- Number of pages and domains linking
- Page rank
- Anchor text
- Page relevance
- Domain Authority
- Dofollow vs. Nofollow Links
- Contextual links
5. eBook / White Paper / Checklist
Your website has visitors, that’s a win, right? Now what? You need lead magnets.
An eBook, white paper, or checklist are content offers that are made available to prospects in return for their information. When a visitor downloads our “Find the Right Marketing Agency” I know they have an interest in contacting an agency. They get a list of criteria to help evaluate their partners.
Without lead magnets, a business misses all the lukewarm leads that aren’t quite ready to buy. They enter your website and disappear as nameless entities because they aren’t willing to talk with a sales representative yet.
The average buyer walks through 57% of the customer journey before ever reaching out to your sales reps. A substantial offer is an excellent way to break the ice and start the nurturing process.
6. Infographic and Your Inbound Marketing Services
An infographic is a visual graphic designed to engage users. It’s the standard alternative to plain text content like blogs.
Digital audiences have limited attention spans and often forget what they’ve read. Infographics are quick to digest and present the information you’re trying to get across in a retainable way.
Check out our infographic regarding years worth of aggregated marketing assessment data. It easily turns a handful of individual facts into a story.
7. Webinar / Webcast
When a lead registers for a webinar it signifies a strong intent that they’re looking for the service you’re offering. They are willing to set aside valuable time from their schedule to listen to what you have to say.
A webinar provides a higher level of information than the average lead magnet. It’s essentially an online meeting that allows prospects from all over the world to tune in and listen to your expertise. At first glance, the average webinar attendance rate of only 40% feels slightly weak.
Although you have to take into account, a well-conducted webinar will convert on average 30% attendees into qualified leads. That kind of conversion can produce record-breaking ROI for your inbound marketing activities.
Podcasts are easy to connect with. They fill people’s headphones while on a walk, at the office, or while making dinner. The accessibility of listening to content whenever and wherever the user wants is incredibly powerful.
Where a webinar requires viewers to forgo all other work while engaged, podcasts allow freedom to go about their life. We are all busy, so freedom to listen as they like keeps people coming back for more.
Produce your content once and publish it everywhere. Did you just wrap up a webinar? That slide deck can be tweaked slightly and uploaded to LinkedIn’s Slideshare as another medium to draw visitors to your website.
It’s easy to use, drives targeted referral traffic, and is free, what’s better? There are plenty of opportunities to add already published content to your Slideshare account. Think about:
- Conference presentation
- Speaking gigs
- Company About us
- Whitepapers & eBooks
10. Social Media
Make some noise! You’ve been creating all this great content, now get people to share it with their friends and colleagues.
Identify which social networks your target audience spends the most time on. LinkedIn is touted as the go-to network for B2B organizations whereas Facebook dominates B2C markets.
But, there’s always an opportunity to break through the noise on up and coming platforms where competition hasn’t settled in quite yet.
Can you take advantage of Snapchat’s recent popularity, or what about Pinterest’s high B2C conversion rates? Pinterest referral traffic is 10% more likely to buy from your online store than any other social site!
11. Press Release
This is one of those mundane traditional marketing tasks I was speaking about at the start. Most marketers don’t even equate a press release with inbound marketing services.
Though, a uniquely positioned press release can pick up a high amount of backlinks in a short amount of time. Do you remember the importance of backlinks increasing off-page SEO indicators?
A good press release doesn’t include common facts. It reminds readers of newsworthy accomplishments. Why’s your new product release something the market has never seen? How are your innovations changing the way your customers buy?
12. Lead Nurturing Emails
Not all leads are created equal. The marketing and sales pipeline is in existence for that exact reason.
A marketing collected lead has shown limited interest in what your organization has to offer. There needs to be a bridge to help guide them towards a marketing qualified lead and eventually onto the sales handoff.
That buyer’s journey is why lead nurturing workflows are so powerful. The sales team doesn’t want to waste their time on tire kickers and Chatty Cathys.
As a visitor fills out a lead magnet, they are enrolled in an email sequence that is relevant to the content they’ve requested. When they show greater interest through further action, the sales team is alerted to the prospect.
13. Customized 1 on 1 Outbound Emails
Outbound emails included in an inbound marketing examples list? Has the world gone mad?
Not really, one on one customized email outreach has received the moniker inbound sales. Again, this lovely industry buzzword just translates to segmentation, customization, and personalization.
In order to break through constant marketing spam, this cold outreach has to provide substantial value. These emails are heavily researched and speak directly to the recipient’s current situation.
Unsolicited email outreach is only available when contacting other businesses and countries like Canada outlaw it entirely. Most states in the US have consumer protection laws that make emailing B2C prospects a criminal offense.
14. Landing Pages
A typical web page allows visitors to bounce around freely, viewing the content in whichever flow they want. Landing pages are used to create a controlled environment that forces users into completing lead forms.
Landing pages have no menu buttons, links pointing to other pages, or heavy content. They are simple, to the point, and have a specific intent. Once on a landing page, the ultimate goal is to convert a visitor into a captured lead.
Unbounce is the leader in landing page best practices. They help companies produce 1,000s of lead submissions on a daily basis. Their best practices include:
- Content uniformity
- Prominent CTA
- Utilize directional cues
- Add use case video
- Keep succinct
15. Lead Forms
Visitors can’t convert to leads on landing pages without lead forms. Forms are relatively straightforward, yet HubSpot has put a great spin on old material.
Smart and dynamic form fields allow you to progressively gather information on leads as they fill out new forms. If you already have their email address, you can automatically swap out that field with something new like a job title.
16. Byline Articles
Whether you can get digital or print byline placements it positions your company as an industry thought leader. Bylines have been inbound marketing before the term was even coined.
They are the content generation that reaches new and untouched audiences. Not to mention bylines will create backlinks to your site boosting off-page SEO efforts and referral traffic.
There are still plenty of industries where trade magazines rule the roost. They are the place target buyers go for their information, and a byline placement can prove to be a healthy source of lead generation.
17. HARO & Profnet
Each day a round of questions comes to your inbox based on interests you select. If your expertise qualifies for one, you can quickly shoot off a quote to the publisher and get the chance to be featured in their next piece.
These aggregators are a two-way street. Need multiple perspectives or quotes for your content? Submit a query and wait for experts to weigh in on the topic with snippets just for you.
18. Social Engagement
Some brands use their social platforms as accessories to broadcast their agenda. To each their own, but that’s not an effective inbound marketing tactic by itself. Social media is meant to be… social. Crazy right?
Talking with prospects and monitoring the topics they’re interested in is social engagement. To interact with:
- Popular related Hashtags
- Brand mentions
- Lead interest monitoring
- Facebook & LinkedIn groups
- Industry Twitter lists
Quora is technically a social media network. However, it offers additional hidden value.
I’ve only scratched the surface of potential from this platform. Some prominent users have 10+ million views and have publications vying for their content.
At a little over 100 million monthly users, Quora isn’t the biggest social media platform on the market, but they do command a stable relationship with many media outlets.
I believe pop-ups fall within an inbound marketing service gray area. The intent of a pop-up is to drive viewers to your valuable inbound content.
For example, if you’ve been on the Matrix Marketing Group website long enough you’ve probably seen our exit intent pop-up directing visitors to our monthly webinars.
Yes, a pop-up is intrusive which is counter-intuitive to the inbound marketing methodology, yet it creates more buzz around your content offerings.
21. Guest Blogging
Blogging content editors are always looking for high-quality articles to feature on their outlets.
Another weapon in the backlink building repetiteur, guest blogging can stand toe to toe with trade magazine byline placements.
Guest blogging is a newer take on traditional public relations pitching. Digital influencers continue to grow their online presence to command enormous audiences.
This disruption is leading readers to change their habits, forcing more and more writers to look towards blogging.
Want to contribute to guest blogs? See our guidelines here.
22. Inbound Marketing Strategy
All of these inbound marketing examples are fine and dandy, but marketers often forget to look at the big picture strategy that aligns them all.
Throwing a couple of inbound marketing tactics against the wall and hoping they stick isn’t an efficient use of your time. Smart marketers will develop an overarching theme that helps guide them over the month, quarter, and year.
Do you create a content calendar or keyword matrix? How does your marketing technology fit into the mix, is it providing added value or just taking your time?
There are two types of marketing leaders out there; numbers-oriented and designers. This skills gap often leads to missing strategical elements within in-house teams.
23. Content Map
Don’t post sporadically, be consistent, stick to a schedule, and know what content production is on the horizon. A content map helps you do just that. It provides you with a calendar layout to promote a project management mentality. Keep writers on track and responsible for their own outcomes.
As you build a readership, they count on your consistency. These people sign up to receive your updates in their inbox. If you let them down with irregular schedules, they’ll never look at your organization the same way.
Try out this free blog editorial calendar to get you started.
Video marketing is another content medium to add to your arsenal. Did you run a webinar? Repurpose it and drop the recording onto your Youtube or Vimeo channel. Write content once and publish it in as many ways possible.
When you take a look at the inbound marketing master, HubSpot, they dominate every publishing source out there.
Their Youtube channel has over 30,000 subscribers and 5 million views. HubSpot knows web surfers are looking for diversification in how they digest their information and videos do just that.
25. Influencer Marketing
As more and more people are using ad-blocking software, marketers need to dig into their bag of skills and create a new avenue to drive results.
Influencer marketing takes a prominent figure in the industry you’re targeting and uses their presence to subtly – or not so subtly – promote your products.
There are plenty of social influencers that command digital audiences of +1 million that are willing to promote products that resonate with their values.
Influencer marketing provides a creative new outlet for marketing teams. Influencers will be one of the biggest trends in 2017, with 84% of marketers reporting an influencer initiative starting within the year.
An excellent website has subscription sign up forms readily available. Don’t let that email list sit gathering dust, every year your list naturally degrades by 25%. So, make use of it with consistent newsletters.
A newsletter should follow the old 80-20 rule. It should be 80% educational and 20% promotional.
The promotional piece should be a showcased CTA driving the subscriber to your primary offer. The other 80% can be recent blog updates, company news, or free resources.
27. Content Syndication
Similar to guest blogging or byline articles, content syndication is about finding relevant industry publishers that are willing to place your work on their site.
The difference here is syndicated articles can be published beforehand and repurposed. Not everyone will accept syndicated pieces because they want to avoid duplicate content penalties or are looking for originality.
It’s not too hard to find publishers that take syndicated work. They’ll usually have a submission page that outlines requirements. A couple of big names that are open to this practice are:
28. Digital Community
The effort needed to build an online community is enormous, but the brands that can pull it off reap even bigger benefits. Remember how I said HubSpot is the master of inbound?
Well, they’ve dominated this one also. Dharmesh Shah, HubSpot’s CTO has successfully built one of the biggest and most active LinkedIn groups; On Startups – The Community For Entrepreneurs. With 650,000 members his group features tools, debate, and advice for all things small business.
This online community of entrepreneurs has been so successful because it focused primarily on helping the members, not the marketing of a product. Member engagement will ultimately drive new sign-ups and boost retention rates.
Giving away resources as a lead magnet is nothing new. An e-library is a different take that brings multiple offers into one package. Depending on your target industry prospects can be more reluctant to give up their personal information in exchange for a lead magnet. An e-library allows access to an entire set with only one submission.
Another option is to create a tiered system. The more the prospect is willing to give the more content they can get.
30. Mobile Optimization
With today’s search algorithms placing such a high emphasis on mobile searches, mobile optimization should be a “give me.”
Though, for some reason, only 50% of businesses have a mobile-ready website. As new features like Google’s AMP keep rolling out websites without responsive design will face a significant disadvantage in keyword rankings.
Mobile optimization is a necessity when it comes to inbound marketing tactics. Is your website mobile-ready?
31. Web Page Design is Critical for is Inbound Marketing Services
Web page design isn’t always top of mind when talking about inbound marketing services. Part of staying on top of the search rankings is time spent on page and average page views per session.
Maintaining a practical design that influences visitors to view for longer periods impacts your inbound marketing efforts!
32. Case Studies are Proof Points for Supporting Inbound Marketing Services
People don’t like uncertainty. They want to know your solution has worked for an organization similar to theirs in the past before they make a purchase.
A case study can be presented as a downloadable white paper or given its own web page. They are usually generalized terms stating the problem, the solution, and the outcome.
Let your case studies act as social proof and product viability. If done right the results will speak for your organization without having to let prospects talk to your busy clients.
Inbound marketing services use case studies for the middle of the funnel support and nurturing.
33. Image Optimization
Utilizing images in your content strategy increases the views your content receives.
Articles with a high-quality image get on average 94% more views than those that don’t. But, you can’t just throw an image on a page and hope it sticks. Images need to be optimized.
They need an alt tag with a relevant keyword so search engines can index them on image results. Header images should carry your branding pallet so that it appears on shared posts.
File names need to be related to your topic, avoid using names like Screenshot0437.jpg. And don’t forget to condense images into web-friendly files.
34. Online Courses
Sites like Udemy have taken the internet by storm recently. They provide a platform for anyone to teach topics they are passionate about. An online course can showcase your market authority and position your business as a thought leader.
More and more people are turning to e-learning because they can do it on their time and in their homes.
35. Buyer Personas and Your Inbound Marketing Services
Buyer personas are the most basic inbound marketing service. No company can create authentic marketing material without first understanding their audience. Marketing efforts need to be personalized.
You wouldn’t try to market dog food to a new mom with no pets, would you? The buyer personas help dictate messaging and positioning.
What goes into creating buyer personas?
- Job title/responsibilities
- Company size
- Role goals
- Biggest challenges
- Where do they learn
- What do they read
You’ve spent hours on hours putting together your inbound content, let prospects share your work with social sharing buttons.
These buttons are free promotion and convenience for anyone willing to support your business. Make content shareable and grow your following.
Addthis has a free and easy to integrate add-on that can be added to individual pages or your entire site.
37. Customer Chat
Inbound marketing is all about enhancing the customer journey, and that doesn’t stop after you’ve made the sale. How clients interact with your business is just as important – if not more – as prospects.
Most buyers prefer to contact support through a chat over emails or calling into a phone line.
They are provided with an instant response, and you have greater control over the issues at hand. Try using tools like Pure Chat to install a free chat window on your site.
38. Market Survey
Trying to develop buyer personas without conducting market research is like walking into a dense forest without a compass and map. You’ll never find your way through the trees.
A market survey is the surest way to measure your audience and determine the best way to target them.
Market research can take many forms but ultimately aims to find the who, what, where, and when of your buyers. This can be done through:
- Focus Groups
39. Customer Retention and Your Inbound Marketing Services
The management of customer retention rate is just as important as driving new sales. It is much less expensive to maintain a current customer than to go out and find fresh ones. So, how do you increase customer retention? With inbound marketing tactics of course!
Clients are regularly engaged in their own research through online channels. The hard sell has decreased in value as the trend of self-education has shot through the roof.
Selling is just the starting point, providing customers with educative content keeps them satisfied. Many companies implement FAQ page, Q&A support section, community forums, and blog articles revolving around specific use cases.
40. User Upsell
Next time you go to a drive-through listen out for “would you like fries with that?” You’ve just sat through the most used form of an upsell. Remember, the current user costs half as much to keep than a new one.
Not to mention, you know they’re interested in your product or service. If you’ve just ordered a burger what’s to stop you from adding a few fries?
Companies can introduce upselling through setting goals and adding different ideas that would help blow them out of the water.
If your customers can visualize their KPIs and identify how the upsold product fits into the plan they are more apt to purchase. It’s unintrusive and hinges on inbound services like KPI planning and S.M.A.R.T goals.
Forums are a place where like-minded people congregate and the perfect place for an inbound marketer to make a living. There are countless questions to be answered on forums where organizations can show off their expertise.
The key is to be helpful and only link back to your services when they are 100% relevant to the information you are providing.
Reddit is the largest forum out there, though we can debate if it falls more towards social media all day long. You can find any topic to your heart’s desire.
However, if the Reddit community feels you are only posting to serve your agenda, they’ll call you on it, and you’ll get suspended in a blink of an eye. Create value first and look to sell… never.
42. Social Bookmarking
Social bookmarking is often overlooked but can get a website quick traffic if done in popular niches.
You can submit your site or blog on platforms like StumbleUpon which allows users to search on categories and “stumble upon” your content. Many of these bookmarking platforms provide do-follow links back to your website which also boosts off-page SEO.
There are dozens of platforms to choose from, so don’t worry about hitting them all. You’ll see the best results from picking a handful that fits your allotted time and posts content on them consistently. Some bookmarking sites include:
43. Semantic Keywords
The SEO landscape is always on the move. Long gone are the days of dropping your targeted keyword in the body text a couple of times and sitting back as you climb through the search rankings. Semantic keywords are the words related to your target and should be included throughout every web page.
You can easily track these down by heading to Google and typing in your targeted keyword. Before pressing enter, there will be a dropdown of similar search terms.
Then at the bottom, there are a couple more.
These are the search terms that people are using relevant to yours. One of the reasons longer content consistently ranks higher is because when you write about a particular topic semantic keywords naturally fit into the piece. As they’re included, they add significant juice to the on-page SEO puzzle.
44. Site Accessibility and Your Inbound Marketing Services
Can people get around your website? Do they hit dead ends like 404 errors, are images broken, or do they get redirected to external sources?
All of these lead to frustrated visitors and destroys the user experience. Website maintenance should be updated regularly, but for some reason falls off everyone’s radar.
A site audit only takes a few minutes and can shed light on why viewers are running from your pages. It checks for elements like:
- Server response codes
- URL structure
- Broken images/links
- SEO best practices
- Page load speed
- Security (SSL/HTTPS)
45. ICP and Your Inbound Marketing Services
An ideal customer profile is the next level to buyer personas. ICP targets the industries or companies that get the greatest value from your services.
The CMO of a software company has a very different job description than the CMO of a manufacturing organization. Their selling channels are different, their pains and gains are distinct, and the marketing activities that drive the greatest ROI to vary.
It wouldn’t be enough to say my buyer persona is a CMO. Each industry and organization is unique and needs to be addressed as such.
An ICP begins to build out a dynamic matrix that accounts for each buyer persona you develop and matches them against targeted industries, organization size, budget constraints, and technology.
46. Loyalty Program
A loyalty program is another inbound marketing example that takes place after someone has become a customer.
The goal is to keep them coming back for more and offering a reward after a certain amount of time shopping with your business. It drives new sales, increases repeat business, and even encourages new business.
Loyalty programs rely heavily on customer touchpoints. Successful programs will have social media reminders, email updates, and overall keep buyers engaged.
That sounds familiar, right? It’s because those are all components of a successful inbound marketing campaign as well.
47. Assessment / Quiz
An assessment provides prospects with immediate value. People want to know more about themselves and the fact that a quiz provides dynamic, personalized results make it that much more effective.
There are multiple variations of this lead magnet. Our marketing assessment has to be completed by the user and submitted for a comprehensive breakdown of all marketing activities.
The value we’ve invested into it wouldn’t allow for an automated response because it takes a deep dive into your marketing department’s inner workings.
On the other hand, HubSpot created the website grader tool which evaluates the quantifiable criteria of your site.
All the user has to do is insert their URL and wait for the results. Both of these assessment types work amazingly well; you just have to decide which one is better suited for your offerings.
48. Analytics Setup
By nature, the majority of marketers aren’t statistics-driven. The industry has been directed by creatives for decades, and that’s because marketing used to lack a quantitative value.
Now there are 1,000s of digital resources that businesses can have at their fingertips. Big data is a great buzzword, but you’ve got to know how to dissect that data into usable chunks.
Digital marketers have many marketing channels that need to be monitored. Some examples are:
- SEO, how are consumers finding and searching for your information?
- Organic search rankings
- Mobile search
- Voice search
- Local search
- Content marketing, what projects and software are driving the strongest results?
- Content strategy
- Social Media, how can you expand your reach?
- Social management
- Visual content
- Platform diversification
- Followers vs. Engagement
49. Content Audit is Inbound Marketing Services
The purpose of a content audit is to improve the value and quality of your available sales & marketing material.
More than likely, the content you created five years ago is either outdated or completely irrelevant. The starting point for your audit should be to build a content library, which indexes all available material.
Include the parameters of URL, title, content type, target audience, and audit action.
Look for the top issues that could be causing organic ranking problems due to low-quality levels. From there you can systematically make the updates and trash the unsavable.
Moz does an excellent job breaking down the intricate steps of a content audit. They suggest you divide it up into three categories:
- Summary & Reporting
50. Recreate Old Content
Old blog posts are the easiest place to start when recreating old content.
You’ll often come across posts that say “updated for the current year” or “republished for clarification,” and that’s because Google puts a positive emphasis on updating content.
Find old posts that have lost their organic traffic or never had it in the first place and give them new life.
Individual page authority is also a Google ranking factor, so if your old content has built authority, an SEO tweak could be just the thing those pages need to gain quick ranking traction.
51. Call-to-Action and Your Inbound Marketing Services
A CTA is the only thing standing between your prospect and the lead magnet. There is an art to creating strong call-to-action that command high click through rates.
Did you know that using the word “submit” on your buttons lowers the chances a prospect will click? Buyers want a seamless experience that creates trust in the content they’re clicking.
The best CTAs are only as strong as the compelling content behind them.
52. Content Library
The content library goes by many names, resource centers, content repository, and so on. Whichever you call it, a content library is where your website visitors can go to find information.
It is your lead magnet house. Instead of letting viewers find your content through CTAs they can sort through resources that are relevant to their needs.
We’ve created our marketing resources library to be sortable by popularity, topics, content type, and funnel stage. It gives our viewers a chance to take control over their journey and pick out the items that make sense for their marketing efforts.
53. Digital Tool and Inbound Marketing Services
Stagnant words on an eBook page can start to feel old after you’ve published too many copies.
Building a digital tool that showcases your abilities or services creates a unique avenue for visitors to explore.
Their tools add a level of interactivity for prospects to find additional value.
54. A/B Testing
Inbound marketing is an on-going process that needs to be adjusted as new data comes through the door.
That’s why A/B testing is so important. An A/B test allows you to trial two pieces of content next to each other and determines which one resonates with your audience better.
A few inbound marketing services that should be A/B tested are:
- Webpage layout
- Landing page offers
55. Dynamic Content
No two people have the same perspective, and no two leads have the exact same needs.
That’s why CMS platforms have begun integrating dynamic content. As visitors who match a set of criteria hit the website, they see smart content that changes based on their preferences.
You might want search engine traffic to see something different than social media traffic, or mobile users see something different than desktop users.
For the company’s with multiple offices, you can even create dynamic content that changes based on the visitor’s location!
When previous customers are willing to share their stories using your product or service it goes a long way towards developing social proof.
When clients are researching online they want validation they’re making the right purchasing decision, and testimonials help them accomplish that.
The goal of testimonials is to reduce hesitation and skepticism to grow trust. For many service provider prospects are always asking to speak with your current customers that closely resemble their business models.
Unfortunately, if you have a full sales pipeline, that much talking could burn out your clients. Establishing a testimonial web page will reduce that request and encourage prospects to buy.
57. Marketing Automation and Your Inbound Marketing Service Needs
Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Marketing technology has without a doubt changed the industry landscape.
With over 8,000 software competitors it’s hard to tell which one is right for your organization. However, the companies that utilize marketing automation hold a significant advantage over those who don’t.
Marketing automation helps increase website traffic, convert visitors into leads, and accurately attribute ROI to specific marketing efforts.
You will never be able to scale without marketing technology. As more and more leads come in, you will find yourself looking to eliminating repetitive tasks. Marketing technology helps. I can tell you it’s nice waking up with leads on autopilot.
58. Lead Scoring
The lead score takes your website visitor data and applies quantitative value to each action they take.
It allows the marketing and sales teams to determine who is genuinely interested in making a purchase and who are kicking tires. As a lead takes further action, their applied value rises until it eventually hits a point where the sales team is alerted.
Lead scoring can consist of:
- Web page actions
- Email interaction
- Company information
- Demographics & Psychographics
- Social media activity
- Spam & Unsubscribe
59. Marketing Attribution Model and Inbound Marketing Services
There is no inbound marketing strategy without a marketing attribution model. Marketers can create all the content they want and promote it in as many channels as humanly possible.
But, if it isn’t the right content or the right promotional channel they’ll never get the results they require. An attribution report brings transparency to all the marketing actions that take place during a campaign.
They show the marketing team what’s producing the most conversions, which channel is bringing the most visits, and which content is driving the most sales.
With tools like HubSpot, you can setup attribution reports that record first touches, the last touch, a decaying touch. All broken down by interaction type.
60. Personalization and Inbound Marketing Services
Inbound marketing services and tactics rely on using personalization in the right scenarios. Great marketing revolves around getting the right message in front of the right people at the right time.
Using personalization tokens in your content can help do just that. Marketers can use personalization in:
- PPC Look-a-Like audiences
- Web pages
- Lead magnets
Personalization doesn’t just have to be using a prospect’s name. You can include information about their company on your web content, use their time zone for event sign-ups, or change your lead magnet to compliment an offer they’ve already shown interest in.
Have you seen enough inbound marketing services for a lifetime? Of course not, we’re just getting started! I’m sure there’s an inbound marketing example that I’ve missed on this list let us know. Let us know if you need help with your inbound marketing needs Marketing Marketing Group is an inbound marketing agency however we take beyond just inbound.
General FAQ’s on Inbound Marketing Services
What is inbound marketing?
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding.
What are inbound and outbound marketing?
Outbound marketing refers to any marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is the opposite of inbound marketing, where the customers find you when they need you.
What are the examples of inbound marketing?
Examples of Inbound Marketing
– Blogs posts.
– Social media campaigns (Facebook, Twitter, LinkedIn)-
– Search – Engine Optimized (SEO).
– Web-based seminars (Webinars)
– Interactive web tools.
What are inbound marketing services?
Inbound marketing services build brand awareness to pull qualified leads into the pipeline and send them to your sales team when they are most ready to buy. It’s a content-driven strategy centered around customer profiles and how the buyer makes decisions. An inbound marketing agency can help get you started or outsource your requirements.