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Do you know how to use Twitter for business if you’re in the manufacturing and industrial marketplace?
If you don’t know, the manufacturing industry has already started using Twitter as it is the new way to promote, connect, and brand a company. If you’re a system integrator, VAR, or consultant, and marketing in the manufacturing space, and not using Twitter then your company is missing out.
So why bother using Twitter for your business? Social listening, connecting, and engagement. It’s networking from your computer, smartphone or tablet. And the are over 313 million monthly active users.
You see the great part about Twitter, unlike some of the other social platforms, is that you don’t have to have someone following you for you to engage with them (that is huge).
Simply find someone that you’d like to start engaging with and you can message them directly by simply @mentioning them in your Tweet. Try it this week with @IMTS_2016 or #IMTS.
Table of Contents
Pretty cool, right?
A Tweet is a powerful tool. Every week billions of Tweets are sent. Find out how to properly use Twitter for your the industrial markets. Grab this FREE eBook click here.
Whether you are looking for inspiration, guidance, tips, best practices or the latest industry developments and trends, there is a host of people and companies in the manufacturing sector publishing and sharing outstanding content on Twitter. Below we’ve compiled a list of active manufacturing media outlets, thought leaders, and associations you should be following.
3 Quick Tips you can use today
1: Find Conversations to Participate In
Doing a keyword search on Twitter is a quick and easy way to find out what people in your industry are talking about, identify accounts to follow, and discover new business opportunities.
With Twitter’s Advanced Search, you can create complex searches with keywords that are relevant to your industry.
2: Connect and Converse With Industry Peers
Your influence is often measured by the network you keep. Use Twitter’s Advanced Search filters to find key contacts and people to follow in your industry.
Filter Results by Account
In Twitter’s search box, search for a keyword (or group of keywords). Then to filter your results, click More Options and select Accounts to see only those accounts that contain your keywords.
3: Master Twitter Lists
Do you know how to create a Twitter list? If not click here to learn how.
Twitter lists rock and if you’re not using them, you’re missing out.
So you may be saying, Mike how is creating a Twitter list a Ninja marketing tip?
Here’s how. Create the following types of lists:
- Prospect or lead lists
- Customer lists (keep this list private so your competition doesn’t see it)
- Local influencers and community lists
If you’re in the manufacturing industry or would like to keep up to date on manufacturing trends, then I recommend you check out the Twitter feeds of these knowledgeable influencers.
Manufacturing Leaders You Should Follow on Twitter
Media Outlets
Website: IndustryWeek
Follow @IndustryWeek
Industry Week focuses on manufacturing industry trending topics, issues, and advice.
Website: Quality Digest
Follow @QualityDigest
Quality Digest is dedicated to promoting continuous improvement in quality management, manufacturing, test & measurement, healthcare, supply chains, & services.
Website: Manufacturing.net
Follow @MnetNews
Delivering up-to-date news, trends and insight to a global community of manufacturers.
Website: Manufacturing Today
Follow @ManufactureMag
Manufacturing Today monitors the marketplace for manufactured goods and analyzes effective strategies of successful firms. A Knighthouse Publishing publication.
Website: MNI
Follow @MfrsNews
The nation’s oldest and largest compiler and publisher of industrial directories, databases and statistics. Trusted data since 1912.
Website: Design World
Follow @DesignWorld
Design World is the leading engineering resource serving design engineers, machine builders and OEMs.
Website: Manufacturing News
Follow @MfgNewsWeb
Manufacturing News is a monthly metalworking manufacturing publication that informs over 100,000 monthly readers of manufacturing solutions and new technology.
Website: MBT
Follow @MBTwebsite
Manufacturing Business Technology offers unique editorial, news, and video content to information technology professionals working in a manufacturing setting.
Website: ERP Focus
Follow @ERPfocus
Free online knowledge resource for ERP software professionals. Tweeting resources, news and opinion from the#ERP #SaaS #IT #Tech Market. Host of#ERPchat
Website: Design News
Follow @DesignNews
The Most Trusted Voice of the Design#Engineering Community. #STEM#Manufacturing #Automation#Electronics #Assembly #Quality#Technology #Hardware
Website: Cadalyst Magazine
Follow @Cadalyst_Mag
Celebrating 30 years of delivering news, advice, tips, and product insight for CAD users.
Website: Automation World
Follow @automationworld
Automation World is the leading media resource for automation professionals working in #discrete, #batch and #process #manufacturing industries.
Associations / Organizations
Website: IMTS 2016
Follow @IMTS_2016
International Manufacturing Technology Show (#IMTS) happens Sept. 12-17, 2016, in #Chicago at McCormick Place.
Website: SME
Follow @SME_MFG
At SME, we promote advanced #manufacturing and train the workforce. We love to tweet about #mfg technology and trends.
Website: APICS
Follow @APICS
APICS is the leading source for supply chain and operations management certification, education, and research for supply chain professionals and corporations.
Website: AMTonline
Follow @amtonline
The Association For Manufacturing Technology represents and promotes U.S.-based manufacturing technology and its members.
Website: MAPI – Manufacturing
Follow @MAPI_Mfg_Info
MAPI – Manufacturers Alliance for Productivity and Innovation. Manufacturing research and best practices.
Website: National Association of Manufacturers
Follow @ShopFloorNAM
The National Association of Manufacturers is the voice of all manufacturing in the US. Leading Innovation. Creating Opportunity. Pursuing Progress.
Influencers/Analyst
Website: Gartner
Follow @Gartner_inc
We deliver the technology-related insight necessary for our clients to make the right decisions, every day.
Website: IDC Insights
Follow @IDCInsights
All the latest news and analysis from the IDC Insights Community covering the Financial, Health, Energy, Retail, Manufacturing and Govt industries.
Website: Forrester
Follow @forrester
Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.
Website: CIMdata
Follow @CIMdataPLMNews
CIMdata is the leading global strategic management consulting & market research authority focused on PLM.
Paul Hamerman
Follow @paulhamerman
Forrester Research VP, industry analyst, following enterprise apps, SaaS/Cloud software, including HR, HCM, ERP, financial apps, EPM. Opinions my own.
Mike O’Brien
public affairs for the equipment manufacturing industry. views here are my own. #goblue.
Stephanie Neil
Senior Editor @AutomationWorld tuned into #Manufacturing (#CPG, #Pharma, #Food & Bev), #EnterpriseIT; Game Changing #Technology – and the human element.
LouisColumbus
Follow @LouisColumbus
Husband & Dad; Dir. Global Cloud Platform Mgmt & Services,Ingram Cloud; Enterprise Irregular; Forbes contributor; love to teach,write,hike & travel; baseball fanatic.
Nick Castellina
Follow @nickcastellina
Aberdeen Group Business Planning and Execution Vice President and Research Group Director. #ERP #EPM #BPM #PSA.
R Ray Wang (王瑞光)
Follow @rwang0
@ConstellationR CEO, CoHost @DisrupTVShow, BestSelling @HarvardBiz Author, Negotiator, Keynoter, Futurist, Biz Innovator, Provocateur, EDM DJ #Foodie #SVLife.
Eric Kimberling
Follow @erickimberling
Founder/Partner of Panorama Consulting, world’s leading independent ERP consulting firm: #ERP selection, implementation, organizational change, expert witness.
Aaron Hand
Executive Editor at Automation World; and freelance editor with expertise in semiconductor manufacturing, solar/PV, optics, lasers, etc.
Kate Bachman
Follow @GreenManufacts
Sustainable Manufacturer Network e-zine Editor; helping #manufacturers put #sustainability to work in their plants and operations.
Cindy Jutras
Follow @ERP_cindyjutras
Founder of Mint Jutras, Cindy Jutras is a widely recognized expert in analyzing the impact of enterprise applications on business performance.
Travis Hessman
Follow @TmHessmanNED
Editor-in-Chief at New Equipment Digest. Tech geek, lit nerd, caffeine addict. #ILOVETHEFUTURE.
Did we miss anyone? Add a comment below and share with a friend!
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