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Do you know how to use Twitter for business if you’re in the manufacturing and industrial marketplace?
If you don’t know, the manufacturing industry has already started using Twitter as it is the new way to promote, connect, and brand a company. If you’re a system integrator, VAR, or consultant, and marketing in the manufacturing space, and not using Twitter then your company is missing out.
So why bother using Twitter for your business? Social listening, connecting, and engagement. It’s networking from your computer, smartphone or tablet. And the are over 313 million monthly active users.
You see the great part about Twitter, unlike some of the other social platforms, is that you don’t have to have someone following you for you to engage with them (that is huge).
Simply find someone that you’d like to start engaging with and you can message them directly by simply @mentioning them in your Tweet. Try it this week with @IMTS_2016 or #IMTS.
Pretty cool, right?
A Tweet is a powerful tool. Every week billions of Tweets are sent. Find out how to properly use Twitter for your the industrial markets. Grab this FREE eBook click here.
Whether you are looking for inspiration, guidance, tips, best practices or the latest industry developments and trends, there is a host of people and companies in the manufacturing sector publishing and sharing outstanding content on Twitter. Below we’ve compiled a list of active manufacturing media outlets, thought leaders, and associations you should be following.
3 Quick Tips you can use today
1: Find Conversations to Participate In
Doing a keyword search on Twitter is a quick and easy way to find out what people in your industry are talking about, identify accounts to follow, and discover new business opportunities.
With Twitter’s Advanced Search, you can create complex searches with keywords that are relevant to your industry.
2: Connect and Converse With Industry Peers
Your influence is often measured by the network you keep. Use Twitter’s Advanced Search filters to find key contacts and people to follow in your industry.
Filter Results by Account
In Twitter’s search box, search for a keyword (or group of keywords). Then to filter your results, click More Options and select Accounts to see only those accounts that contain your keywords.
3: Master Twitter Lists
Do you know how to create a Twitter list? If not click here to learn how.
Twitter lists rock and if you’re not using them, you’re missing out.
So you may be saying, Mike how is creating a Twitter list a Ninja marketing tip?
Here’s how. Create the following types of lists:
- Prospect or lead lists
- Customer lists (keep this list private so your competition doesn’t see it)
- Local influencers and community lists
If you’re in the manufacturing industry or would like to keep up to date on manufacturing trends, then I recommend you check out the Twitter feeds of these knowledgeable influencers.
Manufacturing Leaders You Should Follow on Twitter
Industry Week focuses on manufacturing industry trending topics, issues, and advice.
Quality Digest is dedicated to promoting continuous improvement in quality management, manufacturing, test & measurement, healthcare, supply chains, & services.
Delivering up-to-date news, trends and insight to a global community of manufacturers.
Manufacturing Today monitors the marketplace for manufactured goods and analyzes effective strategies of successful firms. A Knighthouse Publishing publication.
The nation’s oldest and largest compiler and publisher of industrial directories, databases and statistics. Trusted data since 1912.
Design World is the leading engineering resource serving design engineers, machine builders and OEMs.
Manufacturing News is a monthly metalworking manufacturing publication that informs over 100,000 monthly readers of manufacturing solutions and new technology.
Manufacturing Business Technology offers unique editorial, news, and video content to information technology professionals working in a manufacturing setting.
Celebrating 30 years of delivering news, advice, tips, and product insight for CAD users.
Associations / Organizations
APICS is the leading source for supply chain and operations management certification, education, and research for supply chain professionals and corporations.
The Association For Manufacturing Technology represents and promotes U.S.-based manufacturing technology and its members.
MAPI – Manufacturers Alliance for Productivity and Innovation. Manufacturing research and best practices.
The National Association of Manufacturers is the voice of all manufacturing in the US. Leading Innovation. Creating Opportunity. Pursuing Progress.
We deliver the technology-related insight necessary for our clients to make the right decisions, every day.
All the latest news and analysis from the IDC Insights Community covering the Financial, Health, Energy, Retail, Manufacturing and Govt industries.
Forrester works with business and technology leaders to develop customer-obsessed strategies that drive growth.
CIMdata is the leading global strategic management consulting & market research authority focused on PLM.
Forrester Research VP, industry analyst, following enterprise apps, SaaS/Cloud software, including HR, HCM, ERP, financial apps, EPM. Opinions my own.
public affairs for the equipment manufacturing industry. views here are my own. #goblue.
Husband & Dad; Dir. Global Cloud Platform Mgmt & Services,Ingram Cloud; Enterprise Irregular; Forbes contributor; love to teach,write,hike & travel; baseball fanatic.
Founder/Partner of Panorama Consulting, world’s leading independent ERP consulting firm: #ERP selection, implementation, organizational change, expert witness.
Executive Editor at Automation World; and freelance editor with expertise in semiconductor manufacturing, solar/PV, optics, lasers, etc.
Founder of Mint Jutras, Cindy Jutras is a widely recognized expert in analyzing the impact of enterprise applications on business performance.
Editor-in-Chief at New Equipment Digest. Tech geek, lit nerd, caffeine addict.
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