Table of Contents
- 1 Blogging can increase your website traffic if done right. Learn how to start a blog!
- 2 Benefits of Writing a Blog
- 3 How to Start a Blog and Increase Website Traffic
- 4 Mistakes to Avoid for Starting a Blog
Blogging can increase your website traffic if done right. Learn how to start a blog!
So you want to start a blog? Why? Why do you want to start a blog?
So you have a new or redesigned website that’s tuned for on-page SEO. You’re excited and can’t wait to see the traffic flow in and sales convert. You’re patient, and you wait for three months but still no website traffic. So what do you do?
Think of your blog content like gas and your website like the car engine. The more high-quality content you generate, the more web traffic you will get.
To get traffic, you need fresh content. It’s all explained in this blog post you need high-quality content that your target audience will read, love, and share.
Typically, the more words that are in your content, the higher your ranking for that post and the more word the likelihood that it will be shared increases. This can be seen in the two diagrams below. Also, off-page SEO help too.
Whether you are an independent content creator or a part of an international company, chances are that blogging is on your radar. This innovative yet intuitive idea of spreading content with would-be followers is as old as the internet. However, 59% of content creators claim to have started their own blog only to abandon it shortly after.
The reasons for this happening are numerous and include the large time investment, monetary concerns and a general lack of visibility.
In order to avoid these problems and get off on the right foot, there are several things you should do. Let’s take a look at which steps you should follow in order to start your blog off correctly and increase its traffic organically over time.
Benefits of Writing a Blog
Before we get into the “how”, let’s talk about “why” you should start a blog. Online visibility is very difficult to pull off in today’s day and age.
No matter how talented or persistent you are, chances are that your website won’t get the necessary search engine ranking it deserves without a constant stream of new content.
Blogging represents one of the safest, most affordable and creative ways to achieve online visibility in today’s internet.
Channel of Expression
Even if you own an e-commerce website and have no intention to chat with your customers apart from the obvious, blogging can still help you express yourself. Blogging allows companies, startups, and large enterprises to share their views of the world with the public.
Your blog will allow you to talk about anything you want as long as it is relevant to the core audience you work with. That way, you can comment on current industry happenings, trendy innovations and offer helpful tips and tricks to would-be colleagues.
Speaking of networking, blogging is a great way to meet new people online, on your own territory. Once you establish a system of content on your blog, industry professionals will flock to your website and comment on your writing. You can engage them in conversations, discussions and potential networking opportunities will follow naturally. No matter what industry and niche your main business operates in, networking can still help you out.
Lastly, your blog can be monetized just like every other aspect of your business. Signing up with Google Ads or a similar ad monetization system can up your income significantly.
That way, you will be able to talk about the topics you like to an audience that likes what you have to say and receive a small but significant incentive for doing so.
According to statistics, 92% of online traffic starts with a Google search. This means that it’s a no-brainer to rely on Google’s tools for SEO and ad optimization. Any knowledge, insight or comment you share via your blog will, in turn, bring you a nice little bonus through ads.
How to Start a Blog and Increase Website Traffic
1. Create a Brand
Now that we have a clearer picture of what the benefits of blogging are, let’s take a look at how you can do it and achieve good traffic. If you don’t already have a brand, it’s time to create one now.
Company representatives and e-commerce administrators can skip this step since their sites already have an established persona. In order to define your brand, you will have to think retrospectively about your reason for starting a blog:
These questions will help you understand the motivation and the reasoning behind your blog’s existence. A strong brand, name, and image (logo, visuals) can help the readers identify with your writing a lot more.
It makes your content shareable and worth talking about even months after a post has been published. Once you have a brand in mind, you can focus on the content creation aspect of your blogging activities.
2. Ideate Content via SEO
We’ve mentioned SEO before, but what is it in practice? Search Engine Optimization (SEO) represents the search engine algorithm created by Google. It determines the relevance, originality and overall quality of each page on the internet.
For example, if someone does a Google search for “graphic design”, the well-optimized pages about graphic design will be displayed front and center. Recent statistics show that there are over 30 million bloggers in the US alone. This type of competition is surely a reason for concern, but SEO can alleviate much of the worry.
In order to take advantage of SEO, you will have to rely on keyword and content optimization tools in your blogging. Platforms such as Google Keyword Planner, Trust My Paper and SEMRush are all helpful in different aspects of content creation and optimization.
Using these and other SEO platforms will help you create topics and blog titles which will be relevant to the industry you aim to build your audience in. That way, each time a potential reader conducts a Google, Yahoo or Bing search, they might come across your content much more often.
Ranking on the first page of Google can be the deciding factor in making your business thrive online. You probably already know that, right?
3. Stick to a Content Calendar
One of the best ways to generate constant, growing traffic is to commit to a schedule. Content planning and calendar can help your blog’s organization and audience quite a lot. According to research, 67% of bloggers claim to have better results overall when they get great content on a daily basis.
By posting content on a
It will also help your in-house organization and content management since you will always know when to create more content and when to rely on existing posts for traffic.
Make sure to split your content for publishing throughout the week during the same days. This will signal the SEO that you are publishing based on a content calendar and that new content will drop every week on the same day.
However, this type of commitment requires you to churn out new pieces on a constant basis. Make sure not to commit to too many blog posts and create a demand which you cannot follow through. Be patient with your blog’s growth and traffic but don’t stretch yourself too thin – otherwise, you risk getting burnt out on your blog.
4. Integrate Social Media
Social media platforms have become a huge and untapped market in today’s digital age. Sites such as Facebook, Twitter, and Instagram number their users in the billions. As such, it’s important to integrate them into your blog in order to increase your traffic even further.
Social media content is known for being short-form and multimedia-centric. According to data, content pieces with visual materials attract 94% more views than plain text does. Monetizing on the success of social media platforms via your blog is a no-brainer in those terms.
CMS systems such as WordPress offer plugins for social media integration which can help readers share your content to their feeds. Alternatively, it’s worth creating social media pages with your brand’s name on them.
You can share your own blog posts on social media and engage new readers on multiple fronts instead of relying solely on SEO and organic traffic.
5. Format for Skimming
Unfortunately, very few people read online content top-to-bottom. However, they do read titles, subheadings and emphasized text in each piece of content they come across.
This type of reading is called “skimming” and it’s always a good idea to optimize your content for skimming. According to data, 43% of people admit that they skim online content and rarely read everything on offer.
It can often be seen by observing smartphone and social media users due to the sheer volume of content in front of them. Once a reader is satisfied with the highlighted content, they are far more likely to stick around and read the entire piece.
You can use bolds, italics and other types of text highlight in order to drive the main point of your writing forward. Make sure to incentivize the main points of your blog posts in order to attract prolonged attention and increase your traffic as well as the chances of user conversion.
6. Invite Collaborators & Guest Bloggers
We’ve touched on the notion of networking through your blog in order to increase traffic. However, you can invite outside collaborators, online influencers and guest bloggers as contributors to your blog.
This can be anyone from established industry professionals to young and ambitious students who plan on devoting their careers to your industry.
It can be a good idea to differentiate your blog’s content by allowing others to author articles and add a different perspective to the discussion. Your readers will also like diversity, especially given that most online writers come with audiences of their own.
These new and untapped readers will also increase the traffic your blog enjoys at least for the duration of your collaboration with their influencer. Your content calendar will also become more flexible as a result of you not being in charge of every content piece that has to be published.
However, your own content should always take precedent before anyone else’s. Make sure to post the majority of content under your name to avoid any confusion about the nature of your guest blogging and diversification efforts.
7. Communicate With the Audience
Lastly, audience communication is one of the pivotal elements of good SEO ranking. People are bound to comment on your content, especially if you integrate calls to action into it. It’s also important to get back to them as soon as possible and acknowledge their comments as viable and welcome.
Don’t make the mistake of expecting people to carry their own discussions without you as a moderator. Instead, spark up a conversation in whatever manner you see fit according to your blog’s content.
You can always invite people to share their thoughts and opinions on what they just read through introspective, content-relevant questions.
That way, you will have a great way to start interesting new discussions on each blog post you publish. SEO loves seeing active pages with comment contributions, which will undoubtedly add up to your overall increase in traffic.
Mistakes to Avoid for Starting a Blog
Lack of Conversion Efforts
Inherently, the reason to blog is to grow a stable audience that will keep coming back for more, not just to increase traffic. In order to do that, you will have to offer conversion options for your readers.
Things like an email subscription, notifications or even product sales all add up to your conversion efforts. Writing articles and maintaining a blog without any conversion options is a one-sided affair.
Ad Hoc Blogging
You should never create blog posts and write about anything without planning ahead. Instead, keep your options open for any news or industry innovations that might happen down the line.
It’s good to report on the latest happenings in the industry and keep your audience in the loop by doing so. However, unplanned posts can often disrupt your content calendar or be incomplete and poorly formatted. Don’t rush the production of your content and make sure to plan your moves in advance.
No Performance Tracking
Performance tracking plays a major role in traffic growth and website development. Without tracking the performance of your articles, you will have no insight about their popularity, trendiness and overall appeal.
Make sure to check your CMS’s traffic analysis tabs each week in order to maintain the upper hand in regards to your blog. In doing so, you will have a better understanding of what your readers want to see more of and what topics to avoid or reinvent down the line.
Use Google analytics and search console to see which post are getting the most traffic and ones that might need a rewrite.
In Conclusion on How to Start a Blog
Staying ahead of the content marketing curve in order to increase your blog’s traffic can be difficult at first. However, it’s important to give your website time to grow and expand organically without relying on paid ads or artificial promotion.
Create a content plan and stick to it for several weeks before evaluating your current status.
By then you will have attracted some traffic to your website which will give you a good indication of where to move next with your blog’s content. Keep creating content about whatever it is that you feel passionate about and the right audience will flock around you in time.
When did you start a blog? How much traffic is your blog posts driving and what are the top-performing blog post?
And don’t forget to share this with a friend.
Marie Fincher is a teacher, writer, photographer, and adventurer with a passion for helping children and young people reach their full potential. She blogs at Trust My Paper, where she shares insights into creating the perfect research paper, data science, and related topics.