Here are five tips on how to get more customers for your business.

Most businesses and sales reps want to know how to how to get more customers for your business my business.

  • Ever wonder how to get more customers?
  • How to get free leads for my business?
  • How to attract more customers to your business?

It’s hard to imagine a business that doesn’t want to attract more leads and convert them into new, happy customers. That’s why you clicked on this article, right? It seems like there are a thousand different solutions out there for generating new leads in quick succession, but not a lot of plans for how to build momentum and gain more customers.

In today’s over-saturated market, the connection that you make with your customers can affect your ability to generate quality leads and turn them into loyal customers and supporters of your brand. 

While some of our tips below are more focused on the technical side of things, others focus more on building connections with your audience. Keep reading to learn for yourself.

The goal of most for-profit businesses is to grow. You want to get more customers to your business. Right?

1. Content Marketing to Get More Customers

content marketing small business

What is content marketing?

Content marketing is a strategic marketing method focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing is all about building a reliable and credible image for your business. Showing off your knowledge creates trust between you and your client – very few people will make a purchase from somebody they don’t have confidence in. While you want to be producing a lot of content, content marketing requires a skill and finesse to interest your audience and engage them with your brand.

When people think about creating industry-relevant content, they jump to blogging. But there are many ways to build worthwhile material. Try producing an e-book or a white paper. Both are great ways to show your audience you are an expert and thought-leader in your industry. 

They can also help to build trust and loyalty with the people engaging with you. By creating a piece of content that your audience views as useful and informative, you are creating a relationship in which those people feel they can come to you for information and guidance. 

Don’t be afraid to get creative. A short video or webinar is a great way to engage your audience visually. The trick is to make your content informative and useful, if you succeed at that, you’ll find that an audience continues to seek you out as a source of information.

The most important part of content creation is knowing what problem your potential client is facing and then offering them a solution.

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2. Social Media Marketing to Gain More Customers

What is social media marketing?

Social media marketing is the process of creating content that you have tailored to the context of each social media platform to encourage reach and user engagement.

Marketing has changed in the last few years. Social media is a big part of the changing nature of marketing because it gives companies a way to connect with consumers on a personal level. They hold the ability to create a two-way conversation that builds relationships instead of using ads that interjects their message into others’ lives.

A lot of companies make the mistake of not thinking through their social media strategy. Just like with content marketing, there is a lot of skill and planning that goes into developing a successful social media presence. Your company needs to understand your goals and what you want to get out of your social media efforts before the posting begins.

You also need to understand which social site best fits your company’s personality. And as with any strategic marketing campaign, to be successful you need to pick a targeted buyer persona and stick with it.

Align the content of your posts with material that interests your niche audience. Social platforms are a good way to show your audience a more personal and intimate side of your company. You want to build people’s trust by maintaining a reliable and valuable presence on social channels.

Social channels are a great place to share your content and post visuals and short videos for your audience. Visuals like infographics and short informative videos do very well on social media channels as they provide a more exciting alternative to the blocks of text people are used to seeing when interacting with company websites.

3. Search Engine Optimization (SEO)

seo in marketing denver

What is SEO?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through an organic search engine.

Search engine optimization is generating a web page around certain specifications that Google uses for ranking. The goal is to position your website so it appears when the target buyers use relevant words in a search.

The formula Google uses is always undergoing tweaks, so there is no magic solution to how to be the first website to appear in a search. There are some solid rules of thumb to follow. Most marketing tactics revolve around setting a focus and sticking with it, and SEO is no different.

Although keywords are no longer as important as they once were, using keyword best practices is still a good idea when developing your website. To be effective use your chosen keywords in multiple places throughout your site. They are put in titles, body content, URLs, picture descriptions, and metadata. Metadata is the text that pops up on your website in a search engine and gives potential visitors their first description of who you are as a company.

Keywords are also important when writing your content. Make sure you are putting the keyword in both your title and throughout the body of your text. In addition, link to other sites in your articles! This not only aids SEO optimization, but it also helps to make you a part of the relevant conversation in your industry.

It’s always important to keep up-to-date with your competitors when considering SEO. A simple Google search in incognito mode will show you how your competitors are ranking, what they’re getting right, and what you could do. Don’t make the mistake of putting your head down and sticking to your own business! It’s good to have a clear and informed image of the industry that you’re are working in, and the top voices who are influencing your audience.

There are many tactics to improve SEO. An additional trick is to make sure performance is optimal, as slow loading will reduce your ranking. Remember you are writing for a real person first, and ranking second. Creating valuable content should always be your number one goal and will help boost your rank in the long run.

Over 70% of clicks go to organic searches that rank on the first page of Google. So, ranking on the first page of Google can be the deciding factor in making your business thrive online. You already know that, right? When was the last time you did an SEO audit? You can get a free SEO audit right here.

4. Marketing Analytics to Acquire More Customers

Denver Marketing Analytics Firm

What is marketing analytics?

Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts

When I was in college, one of my professors always told me, “You can’t improve what you don’t measure.” A majority of businesses don’t realize how true this quote rings. On a base level, how can a company even quantify what an attainable goal would be if they don’t track and analyze data?

Start by using Google Analytics. This is a valuable tool that will help you monitor and track the effectiveness of your web pages and campaigns. As you analyze your online activity, you can adapt your content to see what generates the greatest response.

There are tons of other tools that can help you better visualize and manage your data. Try using something like Cyfe, which will set up overviews of all your web page’s views in one easy to use dashboard.

When trying to gain more customers by converting leads, it is important to track conversion rates. What call-to-actions have been working and what ones should be discarded? If you’re able to identify what your clients do and don’t respond to, then you can better allocate valuable time towards what you know works. Using marketing software, like HubSpot or Marketo, is a great way to record most data generated by your visitors, leads, and clients online.

5. Consistency to Get More Customers

Gaining new clients comes down to being reflective and consistent in your efforts across all areas of marketing that can benefit you. Consider weak points in your marketing strategy and craft a plan to help your company reach new audiences. 

From there, be consistent in your efforts, whether that means new and exciting blog posts every week or reaching out to a pre-decided number of leads each day. 

Present material to prospective clients on the date you agreed to and don’t be late. Create relationships and be known as someone who is reliable and genuine. There is nothing more important. 

BONUS TIP – Get Your Free Google Listing

If you don’t have your Google My Business (GMB) page, well get it now.

When people are looking for a local business, Google is typically the first place they look. Then you need to work on getting on that first page.

Make sure your business shows up at the top of the Google search, claim your Google Business Page. Start here, then follow the prompts. If your business does not show up, click on “Add Your Business.” The next step takes about a week or two until you receive a postcard in the mail.

Once you receive your postcard, you can verify your business and add information. Then you can add business hours, photos, phone numbers and a link to your website. Get to the top page is all about content so add as much as you can.

By claiming your business you will able to receive and respond to reviews, which is a great tool for customer engagement.

Here are additional tips to optimize your Google My Business page:

  • Complete the description section. Write a thorough, description of products or services your company offers. Use keywords are related to your area and self-storage.
  • Choose the correct categories for your business. This ensures that a general search for “self-storage units near me” will include your business.
  • Upload plenty of business photos. Be sure your business is neither too empty nor too busy when you photograph it.
  • Ask loyal customers to post reviews of your business on Google.

These five tips are only the beginning to getting more customers for your business. They aren’t all-encompassing, but they will give you a great framework to focus your energy in the right direction.

Want to learn more? Check out this guide for over 30 lead generation tips that work [Learn more]. 

This article was previously published but has been edited for new understanding and clarity. 

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General FAQ’s

How to get more customers?

7 ideas to help you grow your customer base:
1. For your pitch, get out of your comfort zone and map it to pain points with war stories.
2. Leverage your existing network.
3. Build a relationship map.
4. Leverage LinkedIn.
5. Speak at an event.
6. Add calls to action.
7. Try offering free trials to new customers.

How to acquire customers online?

7 Ways to gain Customers Online
1. Content Marketing.
2. SEO (On-page and Off-page). 
3. Social Media.
4. Start Guest Blogging.
5. Email Marketing.
6. Reputation Management.
7. Affiliate Programs.

How to acquire customers on the web?

7 Ways to Increase Traffic to Your Website
1. Advertise. This one is so obvious, we will look at it first.
2. Get Social on 1-2 Social Media Platforms.
3. Mix Up Your Marketing Programs.
4. Write Quality Headlines.
5. Pay Attention to On-Page SEO. 
6. Target Long-Tail Keywords.
7. Start Guest Blogging.

How to acquire customers without a marketing budget?

Here are 7 ways you can market your small business on a shoestring budget — or even on no budget at all.
1. Post amazing content on your blog.
2. Create a Google My Business account.
3. Get free PR with HARO.
4. Build a free (or cheap) email list.
5. Contribute an article to an industry magazine.
6. Attend local networking events.
7. Use off-page and on-page SEO tactics.

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