Services marketing is a type of marketing that involves advertising a service or service-related product for sale. There are many types of services marketing available including tourism, restaurants, and internet-based services.
The goal of services marketing should be to increase sales while making customers aware of new products or services that they might not have considered otherwise.
Service marketing is beneficial because it reaches consumers who are in a position to buy the products or services being marketed right then and there. It’s important for businesses to know that Service Marketing typically includes three or more steps including online advertising, search engine optimization, and pay-per-click campaigns.« Back to Glossary Index