Self-Segmentation marketing

How can Self-Segmenting help you? One type of marketing is called self-segmenting. Self-segmenting is a form of targeted marketing that reaches specific groups within your customer base. This type of marketing involves dividing up your customers into smaller segments based on their demographics, interests, and behaviors.

Self-segmenting can be helpful in particular situations such as when you want to target a specific group of people with promotional offers or when you need to reach a large audience but feel that your current marketing strategy isn’t working. It’s also beneficial in the sense that you’re not spending money on promoting products and services to people who are unlikely to buy them.

2023 Digital Marketing Benchmark Report


2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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