Risk-based marketing

Risk-based marketing refers to the process of analyzing how likely it is that a customer will purchase your product or service before putting it on the market. This type of marketing typically relies on looking at which customer segments are more likely to be able to afford the organization’s products and then increasing the price for those specific groups.

2023 Digital Marketing Benchmark Report

2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.

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