Reverse Marketing is a marketing strategy that utilizes the customer’s “reverse” buying cycle. The idea is to have the customer identify themselves as in need of your product or service due to their past experiences with it in order to drive sales. An example of Reverse Marketing would be advertising through testimonials, public relations campaigns, or retail store receipts.
Reverse Marketing works because it appeals to the individual who has either purchased your product before or may have seen how well it worked for other people in their lives. It’s beneficial for business owners because it gets them in front of current and potential customers when they’re most looking for products or services similar to what they bought previously.