One type of marketing strategy is called reply marketing. This type of marketing involves sending e-mails in response to inquiries that the company receives. Reply marketing usually emphasizes customer service, but it can also be used to introduce new products or services and to promote coupons, discounts, and special offers for specific events. Reply Marketing emphasizes the idea of communicating with customers on a one-to-one basis by answering any questions or concerns they might have in order to retain their business.
Reply Marketing has many benefits including increased brand awareness because potential buyers are much more likely to remember businesses when they receive personalized responses from them via email. It’s important for business owners to take into account the fact that consumers who complain about products or services will typically go elsewhere if they don’t receive a response from their inquiry.« Back to Glossary Index