Middle of the Funnel (MOTF) is the time when customers are actively engaged with a business and have a relationship with it.
MOTF is about driving customers through a conversion funnel, which can be achieved through a variety of tactics.
MOTF customers need to be nurtured and provided with opportunities for their loyalty to grow. MOTF customers should also be continually informed about new products, current deals, and why they should use that business over others.
2023 Digital Marketing Benchmark Report. The marketing ratios offer you a way to evaluate your company’s performance and compare it other similar businesses in your industry.
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