Informed Intuition


In today’s fast-paced and ever-changing world, being able to make quick and accurate decisions is crucial. However, decision-making is not just about logic and data, it also involves tapping into our instincts and using our gut feelings. This is where the concept of “Informed Intuition” comes into play. In this comprehensive definition, we will explore what Informed Intuition is, why it is important, who uses it, and its applicability in various scenarios.

What is Informed Intuition?

Informed Intuition can be defined as the ability to make quick, accurate, and confident decisions based on a combination of experience, knowledge, and intuition. It is a cognitive process that involves gathering relevant information, analyzing it, and then relying on our gut feelings or instincts to guide our decision-making.

In simpler terms, it is using a “gut feeling” that is informed by data and facts. This combination of intuition and information helps us make more well-rounded decisions, especially in situations where time is of the essence.

Why is it important?

Informed Intuition is important because it allows us to make decisions quickly while still considering all the relevant factors. In today’s fast-paced business world, decisions need to be made in a timely manner, and having the ability to use Informed Intuition can give individuals and organizations a competitive edge.

Additionally, relying solely on data and logic can sometimes lead to a narrow view of the situation, whereas Informed Intuition takes into account both rational and non-rational factors. This can lead to more creative and out-of-the-box solutions.

Moreover, using Informed Intuition can also help individuals trust their own judgment and be more confident in their decision-making abilities.

Who uses Informed Intuition?

Informed Intuition is used by individuals in various fields, including business, finance, healthcare, and even sports. In business, leaders use it to make strategic decisions, entrepreneurs use it to identify opportunities, and salespeople use it to close deals.

In finance, traders and investors use Informed Intuition to make quick decisions in volatile markets. In healthcare, doctors use it to diagnose complex medical conditions and make treatment decisions. In sports, athletes use it to make split-second decisions during a game.

Use Cases and Applicability:

One example of the use of Informed Intuition is in the field of investing. Successful investors rely on both data and intuition to make informed investment decisions. They analyze market trends, economic data, and company financials, but they also listen to their gut feelings and instincts when making investment decisions.

Another use case is in the field of medicine. Doctors often use their Informed Intuition to diagnose patients. While they rely on medical tests and data, they also consider their intuition and gut feelings when determining a course of treatment.

Informed Intuition is also applicable in crisis situations. When faced with an emergency, decision-makers need to act swiftly while considering all the available information. Informed Intuition allows them to make quick and effective decisions that can save lives and mitigate the impact of the crisis.

Synonyms for Informed Intuition:

Some other terms that are often used interchangeably with Informed Intuition are “intuitive decision-making,” “expert intuition,” and “deliberate intuition.” While they all refer to the same concept, Informed Intuition emphasizes the importance of being informed and knowledgeable before relying on intuition.


Informed Intuition is a valuable cognitive process that combines experience, knowledge, and intuition to make quick and accurate decisions. It is essential in today’s fast-paced world, where decisions need to be made in a timely manner. It is used by individuals in various fields and can be applied in a wide range of scenarios. By understanding and harnessing the power of Informed Intuition, individuals and organizations can make better decisions and achieve success.

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