Frequency marketing

Frequency Marketing is an advertising method used by companies to ensure that potential customers constantly see their brand message. Depending on the company, Frequency Marketing can take many different forms, including but not limited to logos on products, signs out front of brick and mortar stores, or even advertisements on social media platforms. The goal of this form of marketing is to create brand awareness and recognition. Frequency Marketing could be successful for some companies depending on their product, but it’s not an effective tactic across the board!