Efficient marketing is simple, design marketing campaigns that produce results.
Efficient marketing requires the marketer to design marketing programs that produce results. And once reached. To improve on it.
In today’s digital era of marketing, it’s easy to focus all your efforts on content and neglect your marketing sales funnel.
While content is crucial to any marketing campaign, it’s only part of the equation. When it comes to turning leads into customers and bringing in more revenue, optimizing your sales funnel is the key.
- Are you getting enough qualified sales leads?
- Is your sales process defined?
- Can you measure the ROI of your sales and marketing process?
I used to go to trade show all over the world. When I turned on my CRM system upon my return, I would see 200+ new leads for me to follow-up on. Really?
It was the lead list from the trade show. I went through each one, and in the end, maybe 3-7 were slightly interested in what I had to say. Sound familiar?
I said to myself there has to be a better way.
The days of stuffing as many potential leads into the sales funnel as possible are long gone. With the technology available now, marketers can streamline their sales funnels like never before.
Here are five steps to getting the most revenue from your sales funnels.
1. Start on the Right Foot with Your Efficient Marketing Tips
The first step toward a sales funnels that generates significant revenue is to filter out “bad” leads Ė those leads who won’t ever turn into customers. But how do you accomplish this?
Two steps have to happen here:
- Define your ideal customer profile (ICP)
- Define the personas in your ICP
From there, we can begin to map out a process for the buyer’s journey (Learn more) And once that task is completed, you can get more sophisticated and work on lead scoring and grading.
Lead scoring is the process in which leads are rated based on buying signals, such as downloads, page views, and forms.
This gives you an idea of a website visitor’s level of interest in your offering.
Lead grading, on the other hand, scores leads based on things like industry and company size, so that your sales team doesn’t waste energy with people who don’t fit your ideal buyer persona.
2. Use Knowledge to Nurture
Throughout the sales cycle, you gather more and more information about potential customers. Their behaviors and engagements tell you a lot about their needs and how you can best meet those needs.
This efficient marketing tip requires some marketing technology like ActiveCampaign, ConvertKit or HubSpot.
The data is crucial and is the reason you do much of what you do.
But it’s not enough to simply learn about your leads; you need to use what you’ve learned to target your messages.
The following can all be targeted to leads based on where they are in the sales funnel:
- Call-to-actions (CTAs)
- Lead magnets
- Landing pages
Not only does using targeted material keep you from annoying prospects with offers they’ve already taken advantage of, but it also helps you nurture them to the point of conversion.
3. Amp Up Your Calls-to-Action
This efficient marketing tip requires that you have something of value that your audience would want.
Generic CTAs such as “Contact us to learn more” are no longer sufficient. Consumers can quickly learn what they need to know by doing their own research.
Studies show that 81 percent of shoppers conduct online research before buying a product, so the chances of leads contacting you to “learn more” are slim.
Instead of the same old, tired CTAs, consider prompting leads to sign up for your newsletter, subscribe to your blog, download a free white paper, or schedule a free consultation. Give away your secrets. Because guess what they are not secrets.
4. Practice Patience with Your Efficient Marketing Tips
Attempting to close a sale too soon is just as detrimental to your bottom line as ignoring a quality lead.
If you urge someone to make a purchase before he or she is ready, you run the risk of becoming bothersome and pushing that lead far, far away.
I’m always trying to help people, and it doesn’t stop when I’m engaged with a potential sales prospect.
5. Help Out Your Sales Team
Efficient marketing campaigns gain tons of useful lead info (that knowledge we mentioned in step two), but sometimes this information isn’t readily available to your sales team.
Find a way to clue sales in on the behaviors and engagements of each lead, so they have another tool in their arsenal with which to boost your bottom line.
The five steps listed here will help you streamline your sales funnel and bring in more revenue. With the right tactics and modern technology, you can stop wasting resources on leads that will never convert. For the market strategy and operations.
Have you ever heard of efficient collaborative retail marketing?
Wrap-up on efficient marketing.
Have something to say about your thoughts on efficient marketing?
Are you not getting the results you had hoped for with your current marketing agency? Let the experts at this Denver marketing agency help you generate more web traffic, converts more leads, and close more sales. Our team knows just what it takes to build and maintain a proven marketing strategy that drives high-quality leads. For more information, check out our marketing services or contact us to schedule a free consultation to discuss your needs and our services.
Seven tips for building an effective marketing strategy
1. Determine the Target Audience.†
2. Create and document your strategy.†
3. Make†it personal 1:1 marketing.†
4. Remember: Content is (still) king.
6. Start collaborating with Influencers.
7. Test and scale your marketing programs.
What is effective marketing?
The most†effective marketing strategies†are those that are targeted toward a specific audience, focused on key benefits based on the audience’s point of view and interests, and delivered at an appropriate time–when the audience is most likely to be attentive to and interested in the message being delivered.
What is the most effective method of B2C marketing?
Top 7 Business-to-Consumer Marketing Strategies
1. Co-Branding and Affinity Marketing.
2. Earned Media/PR.
3. Point-of-Purchase (POP) Marketing.
4. Internet Marketing.
5. Paid Media Advertising.
6. Word of Mouth Advertising.
7. Social Networks and Viral Marketing.
What is marketing, and how does it work?
Marketing is the manner of planning and administering the conception, pricing,†promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (the 4P’s).