Here’s a list of common questions about the Denver Advertising Agency and PPC, Google Adwords, and Facebook campaigns.

Since 2002, Matrix Marketing Group, a Denver marketing agency, brings companies and customers together. Let’s explore some common questions we get about Denver advertising agencies and some online advertising questions. Let us know if we missed one or request a consultation here.

What is PPC and how does it work with Matrix Marketing Group?

PPC (pay per click) is a digital advertising model in which advertisers pay each time a visitor clicks on one of their online ads. There are different types of PPC ads, but one of the most common types is the paid search ad.

How can a Denver advertising agency help with PPC campaigns?

The benefits of hiring a Denver advertising agency like Matrix Marketing Group is we handle all your online ads and make sure they are running effectively. PPC advertising benefits include: (1) cost-effective, (2) targeted, (3) measurable, (4) customizable, (5) training resources, and (6) fast.

Why is PPC important for Denver companies?

You can run your ads in the most relevant online places in Denver, and your ads are shown to the most particular target market. Since in PPC you only pay when your ad gets a click.

What does CPC mean?

Cost Per Click (CPC) relates to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

How CPC is calculated?†

CPC stands for Cost Per Click. For example, a CPC might be $0.25 or $35, and it is the amount paid per click. CPC on AdSense is calculated as the total amount you have earned divided by the total number of clicks.

What is the difference between AdTech and MarTech?

While AdTech is about paid media, MarTech focuses on free channels (social media networks, email, and SEO) and methods applicable to nurturing an existing customer base. Matrix Marketing Group uses both. Technologies like ActiveCampaign, HubSpot, Keap, Hootsuite, Salesforce, Pardot, and read more.

Do Facebook ads really work?

Facebook advertising works†Ė very well. This will require some ad testing. Here are a guide and case study to get you started: Grab this guide Facebook advertising†should be included in every business’s digital strategy.

What are retargeting campaigns?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of previously bounced traffic after the visitor exit’s your website. For most websites, only about 2% of web traffic converts on the first visit. Learn more here:

You want leads. Get started quickly and get more leads with this PPC guide.

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