Table of Contents
- 1 Your content marketing strategy is a critical part of your marketing plan.
- 2 Why is a Content Marketing Strategy is Important: How to Stay Ahead of Your Competition
- 3 The Ultimate Sales Funnel Calculator
- 4 History of Content Marketing
- 5 Content Marketing Today and Your Content Marketing Strategy
- 6 Benefits of Content Marketing and Your Content Marketing Strategy
- 7 The Ultimate SEO Guide
- 8 Get Your Free ‘Complete Website Redesign Guide’ Companion Workbook For This Article!
- 9 How To Imporve Your Content Marketing Strategy – Content Marketing’s Must-Know Tips and Rules
- 10 It Generates Inbound Leads
- 11 Importance of and Your Content Marketing Strategy
- 12 Why Content Marketing Is Better than Other Marketing Methods
- 13 How many posts should I publish per day?
- 14 Is Your Content Marketing Strategy Effective?
- 15 What is a content marketing strategy?
- 15.1 Step #1: Determine Goals for Your Strategy
- 15.2 Step #2: Research Your Audience and Your Content Marketing Strategy
- 15.3 Step #3: Determine Content Types
- 15.4 Step #4: Create Marketing Content Your Reader will Love and Share
- 15.5 Step #5: Create a Content Marketing Strategy
- 15.6 Step #6: Distributing Content and Your Content Marketing Strategy
- 15.7 Step #7: Measure Your Content Marketing Strategy Results
- 15.8 BONUS: Be Sure to Organize all Your Content with an Editorial Calendar
- 15.9 Wrapping Up on Content Marketing Strategies
- 16 General FAQ’s on Content Marketing Strategy
Your content marketing strategy is a critical part of your marketing plan.
Content marketing strategy and content marketing is a buzzword used by many businesses nowadays.
But have you ever wondered what it is and how to implement it into your marketing strategy?
I’d like to give you a better understanding of content marketing and a beginner’s guide on creating a solid content marketing strategy.
Content marketing strategy is a great long-term investment that has the power to bring in new customers, drive revenue, educate leads and customers, and eventually build a powerful brand.
And that’s why content marketing has been moving at a speed of light in recent years. It’s worth partnering with a content marketing agency for a year or two.
Let the marketing agency write, test, and implement your content marketing plan. It’s easy to hold them accountable with content marketing metrics.
Why is a Content Marketing Strategy is Important: How to Stay Ahead of Your Competition
Modern marketers know why content marketing is important, do you?
We will explore why a content marketing strategy is important for your business. Content marketing is important. It helps keep you in front of your target audience and rank on the search engine, Google, or Bing.
In the past few years, the internet took first place as the newest and fastest method of sharing information worldwide.
As a result, businesses and marketers saw great opportunities to promote and advertise their products and services. This is how content came to be the best marketing method of the digital era.
Today, we will dive further into the world of content marketing strategy and find out what exactly makes it so good for the growth of a business, and share a few quick tips, tricks, rules, and vital facts that you can potentially use to your advantage.
Before we start, we will do a brief introduction to content marketing and why content is important in digital marketing.
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History of Content Marketing
Not long after, businesses started following up on the new trend, and the famous French tire company Michelin was next to implement this marketing technique to its fullest potential.
In the year 1900, the company published a 400-page document in which drivers could find important information about auto maintenance and useful travel advice.
Today, they are long-form guides with depth.
In addition to being mostly successful, marketers saw that the document helped build trust between the company and the viewers, and they received a lot of positive feedback.
Since then, famous brands and large business companies have focused on implementing content marketing almost everywhere, receiving twice the results and sales they did before.
Content Marketing Today and Your Content Marketing Strategy
Many things have changed throughout the years, but one thing remains the same – content marketing is still one of the best marketing options.
With the rise of the internet, businesses focused on cable TV and billboard advertising and focused more on the internet, smartphones, and computers.
Statistics have shown that content marketing, on average, is three times more efficient in terms of leads than outbound marketing.
The method has developed so much so that 60% of B2C marketers use content marketing strategies.
In addition to this, more than 80% of marketers are ready to invest even more in this technique, so they continue to develop in new ways.
A clearly defined audience, fresh content, and a way to engage with the viewers and receive feedback are the few key points that work up to amazing content.
Down below are six key facts and statistics recommended for everyone who wants to improve their content strategy.
So, we suggest you We will explore why content marketing is important for your business.
Look and find out how to always bring the best content to the viewers and stay ahead of your competition.
Benefits of Content Marketing and Your Content Marketing Strategy
1. Generate Leads and and Your Content Marketing Strategy
Content marketing can also generate leads. When your audience views your content, they’re more likely to be interested in purchasing from you.
Calls-to-action (CTA) positioned in your content can generate new leads for your sales team.
So, how can content generate leads?
Great content is a way to drive your target audience to a specific webpage (e.g., landing page). We help our clients create content to provide their visitors with useful information.
You should include CTAs scattered throughout your content. For example, inline, bottom-of-post, in the hero image, and website side panel. The more your visitor likes your content, the more likely they are to click your call-to-action and move onto your landing page.”
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It’s excellent (and easy) to increase your social media followers across your social media channels, and it’s quite another to create content that trends.
If you’re one of those businesses that doesn’t see much traction despite having a huge follower base, it’s time to use content marketing to your advantage. Quality content can help your business gain traction on social media marketing.
3. Build trust with your target audience.
Creating content helps your business build a relationship with your audience. You can answer their questions and interact with your customers.
When you create value taking nothing in return, your audience is more likely to trust your advice and recommendations.
, when your content shows up at the right place and at the right time with the right audience, it’ll improve your brand’s reputation. The more quality content customers see, the more likely they will have a positive association with your company.
4. Increase audience retention.
Great content is a valuable asset for a brand. It can create a positive experience for your potential customers and bring them to a business outcome. It’s your method for capturing your audience’s attention and reinforcing a positive brand impression.
Your Content Marketing Strategy will be different at all stages of the customer’s journey.
5. Improve conversions.
The content you post influences conversions. Customers are more likely to purchase from you once they’ve read your content.
The high-quality, consistent content helps your audience connect with you and gives them the information they need to make an educated purchasing decision.
Your content should always include a CTA and guide your readers on what they should do next.
6. Pair Your Content Marketing Strategy with Enhance SEO efforts.
The more consistent, high-quality content you produce, the better it’ll be for your SEO efforts.
For example, your content should help your business become visible online and build trust and authority with your audience.
With a developed content strategy, such as the pillar or cluster mode (website architecture), your content will rank higher in search engines if you do it right.
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Creating quality content will also help build your authority online. If your business is established as a credible place to get information, you’re more likely to rank higher in search engines.
Plus, your customers are more inclined to trust you if they view you as an industry expert. Your content should show your expertise in your field and provide valuable answers to your audience’s questions.
Overall, content marketing is essential. But how can you be successful at it?
You can assess the quality of your content. One beneficial assessment of quality is content scoring.
As more businesses increase their content marketing budget, there’s never been a better time to incorporate content scoring metrics into your marketing campaign.
With the help of content scoring, your SEO analytics can help improve your content marketing performance and offered great value to its audience.
How To Imporve Your Content Marketing Strategy – Content Marketing’s Must-Know Tips and Rules
Competition in the content marketing world is ruthless. Putting out content and making sure it turns into a monthly income depends solely on the marketing strategy and commitment and putting out as much content as you possibly can. And we are going to show you how to do this – the right way!
It makes sense to turn to experts like content marketing strategists in a digital marketing agency.
It Generates Inbound Leads
More than 90% of content marketers focus on using content marketing to generate inbound leads.
Supposedly, 53% of the value content creation the most, while 72% claim content marketing increases leads and engagement more than other types of marketing.
Content Marketing Builds Trust
Statistics have shown that 61% of customers purchased after reading a recommendation on a blog. Businesses that post on blogs regularly have a 126% increase in traffic than others.
This speaks for itself, as it shows that content marketing doesn’t just help engage with viewers. It also builds trust, as people are more likely to be interested in a service or a product that is well presented to them.
Blog Posts and Your Content Marketing Strategy
Since we mentioned blog posts above, it is important to keep in mind that 71% of B2B buyers read blog posts. Based on this fact, 66% of marketers implement blog posts on their social media.
And as far as research shows, half of the traffic skims through blog posts is looking for recommendations and opinions. So, here comes a familiar point we mentioned above – the more posts, the better.
Regular Content Distribution
More than half of businesses and marketers post at least once a day. On average, sources reveal there are 1,500 thousand new posts on WordPress alone every minute. And while 70% of marketers prioritize content quality over quantity, more content needs to flow through a website.
Spreading Brand Awareness
There is no doubt that the effectiveness of branding is indisputable, which means that creating the right marketing strategy in a way that traffic will become familiar with is essential.
Sources show that 72% of marketers believe branded content is way more effective than traditional advertising. This has been confirmed, as a study focused on traffic revealed that 91% of users were more likely to choose popular-brand products.
Content Marketing is Way Less Expensive
Believe it or not, content marketing costs 62% less than traditional marketing. In addition to this, 28% of marketers have seen a significant drop in their spending after switching to digital marketing from traditional marketing.
But this doesn’t change that conversion rates are six times higher when a company uses content marketing.
Known in some circles as the “Pillars of Content Marketing,” following these six steps and taking a good look at how large companies and businesses implement them in their everyday content marketing strategies is a sure way to grow your own business and witness skyrocketing results.
Now that we have gone through the basic rules, we must know the importance of content marketing. In other words, through a few examples and key points here and there, we will focus on how to use all of the rules we mentioned above correctly.
Importance of and Your Content Marketing Strategy
The number of new businesses, companies, websites, and groups that use content marketing for advertising their services and products is growing each day. Therefore, it doesn’t matter whether you are a business owner, an entrepreneur, or a freelance blogger.
If you want to stand out and crush the competition that comes your way, you need to implement them successfully.
Content marketing is best when used to promote a product or service. But throughout the years, marketers have been trying out different methods of using this technique and found out that there was a 68% increase in the usage of visual-audio content in B2C marketing.
If you want to reach more of your audience, creating engaging content with video and audio is the best way. If you are short on ideas, you can always use these methods to present or demonstrate how amazing your product is.
Not only is audio and video information more engaging, but experts recommend it for anyone who wants to gain the most from marketing, as statistics show that blog posts with images receive an astronomical 94% higher view-through rate.
The total number of blogs online in 2019 is estimated to be more than 30 million, with around 5 million blog posts per day. On the other hand, an excellent example of audio content engagement is that 73 million people tune into podcasts every month.
Blogging is another form of content marking that turned from a hobby into a profession in the past few years.
These days, there are more and more people who monetize their posts and blogs and make a living out of them, which as a result, makes blogs longer, filled with more information, images, interactive content, and even educational videos.
Another important thing we should keep in mind is that your content is essential for SEO.
By binding content marketing and SEO together, they form a synergy that changes the digital marketing world.
SEO helps guide the content towards the right path, helping you focus on the important things when it comes to constructing content, which are:
- Web Design
- User Experience
- Quality Content
Keeping in mind all of the above when working on your content marketing strategy is guaranteed to result in great changes.
Now that we’ve scrolled through everything important, we need to glance at why content marketing works better than all other types of marketing.
Why Content Marketing Is Better than Other Marketing Methods
Content Marketing Strategy produces results like an annuity.
One quick look at the results content marketing brings marketers is enough to call today’s best marketing method.
Instead of what-you-see-is-what-you-get advertisements and promotions like on cable TV, content marketing is highly personalized and has something to offer to every kind of audience.
There are so many target groups and marketers that there is a blog or a YouTube video for every subject you might be interested in.
This means that the vital component in which content marketers benefit is that they can establish a close and personal relationship with their target audience, who will regularly check out the content you provide.
In another way, content marketing is unique because it provides a diversified content marketing strategy. You have plenty of options to choose from, such as Facebook, Youtube, Instagram, Pinterest, Tumblr, Snapchat, and others.
If you set foot in the world of content marketing, it is important to pay attention to metrics. There isn’t just one single metric that measures content.
But this is where the efficiency of your content marketing strategy can come to play and be divided into a couple of categories that will give you a more in-depth look at what is happening on the market.
To be more specific, there are four basic types of content marketing metrics, and down below is a list of what those metrics are.
Consumption metrics focus on the number of people that have read the article, seen the video, or generally gone through the published content.
Sharing Metrics and Your Content Marketing Strategy
The second most common metrics system is sharing, which focuses on the number of consumers that shared the video with others.
Sales Metrics and Your Content Marketing Strategy
Sales metrics are an important factor in content marketing. The sales pipeline metrics should always be analyzed for changes, as they specify how many of the content consumers become customers for a service or a product you are offering.
Lead Generation Metrics
Lead generation metrics serve the sole purpose of answering how many of the consumers turn into leads.
Start by developing your demand waterfall for sales. The demand waterfall is typically broken into about four stages for a simple e-commerce site in as many as 15 stages for complex sales.
In digital marketing, almost everything can be measured. Therefore, it’s important to start with your demand waterfall, make assumptions, and set benchmarks before engaging in digital marketing campaigns. You can measure success easily.
If you can’t remember the specified metrics right away, think of it like a system every consumer goes through and ask yourself the important questions.
Oh, and there is one more question which needs to be answered:
How many posts should I publish per day?
As many as you can? The answer is: Who knows without testing.
It depends on the marketing channel and resources. If you are just starting, try to write one long-form content post.
The pillars of content marketing cannot be implemented overnight, but it is worth investing time in.
What’s more, it will provide a fantastic opportunity for you and your business to grow and expand to a whole new level. We hope the information contained in this article has helped you better understand how content marketing works and how you can use it to your advantage!
Is Your Content Marketing Strategy Effective?
Is content marketing effective? Just look at some results here? Matrix Marketing Group boosts your web pages through both on-page SEO and off-page SEO techniques.
To be successful in search and SEO, you must have a content marketing strategy. Without it, you will need to pay heavily in paid media advertising to draw in web traffic.
Turn the ads off, and your traffic will drop. You can estimate by how much just look in your Google Analytics. Similarly, you can see estimate traffic from earned content as well.
You need to maximize your SEO efforts if you want to succeed online.
Let’s face it. If you don’t, your business will be left behind. SEO is a top priority for marketers.
Over 70% of clicks go to organic searches that rank on the first page of Google.
Ranking on the first page of Google can be the deciding factor in making your business thrive online. You probably already know that, right?
It’s not difficult to locate evidence to prove the effectiveness of content marketing for your business.
If you’ve been working in digital marketing for a while, you know that search engine optimization (SEO) is a critical part of your digital marketing plan. For the B2B marketers, every piece of content they write must be written for their target audience and search engine search bots.
What is a content marketing strategy?
Content marketing is a strategic marketing approach focused on creating and distributing relevant, valuable, and consistent content to attract and retain a clearly defined target audience. Ultimately, you want to drive profitable customer action.
For example, Content Marketing Institute prepared a list of stats showing that a good marketing strategy pays off:
- Effective content marketing startegies generates three times more leads per dollar spent than paid search
- Content marketing generates three times as many leads as outbound marketing while costing 62 percent less
- Small businesses with blogs get 126 percent lead growth than small businesses without
- 61 percent of U.S. online consumers purchased after reading recommendations on a blog
If you decide to begin your way and create content marketing strategy, you’ll discover an endless number of tactics, methods, and techniques online.
To help you make a solid performance-based content marketing plan, I’ve compiled seven steps to creating a documented content marketing strategy that you can use right away.
Step #1: Determine Goals for Your Strategy
If you have any experience in marketing, you know that everything related to this field begins with goals. Content marketing strategy is not an exception.
But before you develop your content marketing goals. You should do a content audit. The content audit will let you know where you stand today. It will help you develop your plan moving forward. It makes sense to take a look back a year. Specifically, at your editorial calendar and see if your last year’s marketing objectives and goals supported your business goals.
To make effective goals for your content marketers, use the SMART strategy. It means that every goal is:
- Specific: identity what you need to achieve
- Measurable: if you can’t measure a goal, you’ll never know whether you achieved it
- Attainable: ensure that you can achieve the goal within the deadline set for it
- Relevant: each goal should be helpful for your business, in both short- and long-term goal
- Timely: always have a deadline for each goal.
An example of a SMART goal:
By October 20, 2022, our website should have 220,000 new visitors.
Step #2: Research Your Audience and Your Content Marketing Strategy
Once you clearly understand why you’re producing content, you should shift your focus to the readers. Simply put, this step is all about answering the question: who are we trying to reach?
A good way to research your target audience and define the final user of your content is to develop content marketing personas.
They could also be referred to as buyer personas or reader personas. A persona is a composite sketch of a target user based on validated features that inform your strategy.
Content Marketing Institute recommends taking these five steps to creating actionable content marketing personas:
- Envision an ideal customer and define their demographics, job title, company, industry, and experience
- Consider specific roles, goals, and challenges that the customer may encounter while performing their role
- Characterize their role in your business’s buying cycle
- Fill in their personal communication preferences
- Map the results to create an engagement scenario.
Step #3: Determine Content Types
People read and consume different types of marketing content. It helps to understand the psychology of selling and pair that with your buyer personas. Some people digest visual information.
Despite popular opinion, your content marketing plan isn’t limited to blog articles. It includes such types of content such as:
- Email newsletter
- Research studies/reports
- Case studies
- Social networks posts
- And others
Research what types your target audience prefers and focus your effort on producing them.
“Your content should be written on the topics that are most closely related to your product but also resemble the interests of your target audience,” recommends Ben White, a digital marketer at Proessaywriting. “For example, you can write about a problem that your potential customers encounter regularly and which could be solved by your product/service.”
When you develop content, be sure that you are writing for your target audience and the search engine bots. Be careful with your SEO strategy and only use whitehat strategies rather than blackhat SEO strategies.
Also, develop the process of content creation, so your marketing team has clear guidelines. For example, your content writers may follow these steps:
- Come up with a topic (use Copy.ai)
- Select a date to publish on your site, social media, etc.
- Research keywords
- Write an outline
- Write and revise a draft
- Publish the final version
Step #5: Create a Content Marketing Strategy
Only now can you begin creating your strategy. You have great content, know when to post/publish it, and have a long-term strategy, so it’s time to promote and lead generation.
First, determine the techniques you’ll use to promote your content and how often. For example, if your promotional channel is a blog, you can post there one or two times a day. Or, if you want to use email marketing, it may be a good idea to send your subscribers two to three messages a week.
Email marketing also requires a documented strategy to achieve maximum results, so ensure you’ve developed one before sending out your content.
Step #6: Distributing Content and Your Content Marketing Strategy
The next step of the strategy involves distributing, amplifying, and marketing your content anywhere you can. This is an important step when you finally introduce your audience to the content you’ve created.
If you don’t market it, you won’t get results, so here’s how you can distribute it:
- Social media. Share your content on your social media pages and encourage users to comment and share it.
- Email marketing. Send content to subscribers who might be interested in getting some assistance and describe how they can benefit from reading/watching your content.
- Blog. Posting the content on your website is a must-do.
Step #7: Measure Your Content Marketing Strategy Results
The most common metrics to measure include page views, unique visitors, average time on page, bounce rate, open email rate, click-through rate, shares, keyword positions, etc.
BONUS: Be Sure to Organize all Your Content with an Editorial Calendar
A content marketing editorial calendar is essentially a planning document that gives your team a plan of attack. Like a traditional editorial calendar, it gives you a bird’s-eye view of what is going on.
Your editorial calendar is a content plan for your blog or other distribution channels. It is thinking ahead about what you’re going to write and publish.
Wrapping Up on Content Marketing Strategies
The next phase of the plan is executed. At this point, you have pretty much everything you need to plan an excellent content marketing strategy.
The only thing left to remember is to measure constantly. You should adapt your strategy to meet your customers’ ever-changing requirements, pain points, and needs.
General FAQ’s on Content Marketing Strategy
What is a content marketing strategy?
The bounce rate is the percentage of single-page visits (or web sessions). It is the percentage of visits where a person leaves your website from the landing page without further browsing.
Why is content marketing important?
Content marketing is important because it answers your audience’s questions. You can build trust with your audience, improve conversions, connect with customers, and generate leads with content marketing.
Why is content marketing effective?
Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing—61% of US online consumers purchased after reading recommendations from a blog.
What is an example of content marketing?
Content marketing includes educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product into something unlike everyone else’s, no matter how common–brand positioning.