It is essential that you have a content marketing strategy for startups with great content.

Every time a content marketing strategy pro posts a blog, video, or other content, they hope that it goes viral.

In fact, that’s a key goal behind virtually all content marketing strategies. Going viral, earning social media shares and creating engagement are the things that lead to traffic and conversions. Chances are, you’ve shared some funny, branded content on your own social media pages.

To make that happen, content marketing strategists must first understand what it is that goes viral. Certainly, there’s plenty of good content that doesn’t. That’s okay. That content is still valuable. It’s just that it won’t generate the buzz and revenue that viral content does.

So, what goes viral? Content that tugs at the heartstrings go viral. Strong opinions go viral. Big, brilliant, out-there ideas go viral. Finally, weird and funny content goes viral. The last piece will be the focus here.

So, what goes viral? Content that tugs at the heartstrings go viral. Click To Tweet

If you produce content that is hilariously funny or compellingly weird, that’s going to get attention. The challenge is learning how to create that content and making it relevant to your brand. Below are some strategies that you can apply to make weird and funny content work for your business.

As you develop your content for search engines, social networks, and marketing channels, stages of the buying cycle all to help with your content marketing effort to boost your brand awareness.

The content of the marketing strategy could be aligned with your customer’s buyer journey. You might be developing an omnichannel or multichannel marketing plan. You must understand how your customer interacts with your brand both online and offline.

I’ve added some content marketing strategy examples. These examples of content marketing strategies will help you jump start your content marketing strategy for B2B or B2C.

Let dive into how to create a content marketing strategy. content marketing strategy for SEO is important if you want web leads. Content marketing strategy for ecommerce is vital as reviews and affiliates.

Know Your Audience and Their Humor

content personas audience

The only weird and funny content that is going to work for your brand is the content that your audience ‘gets’. If they find your content cringe-worthy, unfunny, disrespectful, or just don’t get it, then they aren’t going to respond the way you would like. At best, your content will be ignored. At worst, you’ll get negative feedback.

The best place to start is with your customer personas. When you know your target audience’s demographics, where they spend time online, their values, and their interests, it becomes fairly easy to understand what kind of humorous content will resonate with them.

You can also do some competitive analysis. How are your competitors using humor? Are they using humor at all? What funny and strange content really seems to be hitting the mark.

You might even consider including humor preferences in your buyer personas. Think of the types of content that your audience is likely to find humor, for example, where they consume that content, and how they engage with it.

Example: David, our target customer is a 20-year-old college student who wears our street gear for daily use, and while participating in his hobbies of skateboarding and BMX biking.

He enjoys pizza, drinking beer with friends, and going to concerts. He works, but also receives financial support from his parents giving him a decent amount of disposable income.

David watches mostly comedies and action-adventure movies. He’s a superhero movie buff. He watches SNL and Adult Swim.

He spends most of his time online on Reddit and YouTube. He visits Facebook about once a day just to check-in. He thinks memes are funny if they’re actually used correctly.

He also subs to several Reddit groups that he thinks are humorous. When he enjoys humorous content, he’ll share it and comment. He’s turned off by brands that ‘try too hard’.

Make a List of Brands to Watch

denver instagram marketing

What kind of engagement would you like to get from your content? It can help to identify brands that are getting great traction with your target audience using funny content.

Consider seeking out case studies of brands in your niche or in related ones that are using humor successfully. Identify the types of content they’re using, read their blog posts, and follow them on social media. If possible, even subscribe to their email marketing lists.

Identify The Types of Content That You Want to Create and Where to Share It

Now you know the kind of humor that your target audience likes. You’ve also done a content audit on brands that you want to emulate a bit. Now it’s time to identify the specific types of content that will lead to customers answering your calls to action, and the best places to share that content.

Here are some examples that could work well for your brand and content marketing strategy:

denver content marketing agency

Memes for Your Content Marketing Strategy

These extraordinarily popular visuals can really drive home a point or showcasing a relatable emotion quickly. Even better, meme fandom is so big and powerful that there are entire websites dedicated to nothing more than creating, sharing, and discussing them.

Better yet, memes can fit anywhere. Share them on social media, embed them in your blog posts, or place them on your website. There’s even a place for them in your email newsletter content.

Funny Videos

marketing cartoon

It only makes sense that brands use humorous videos to connect with their target audience. Essentially, it’s an offshoot of funny or clever television commercials that have been popular for decades.

Now the same approach is being used by brands such as Dollar Shave and Squatty Potty in the form of videos shared on YouTube and other social media channels. A funny video that really makes an impact can create huge amounts of engagement, and lead to an even larger online audience.

Cartoons and Comic Strips

Thanks to the popularity of websites like SomeECards, and webcomics, this is another potential medium for sharing funny or strange content.

By creating online comics for your audience, you have the opportunity to build ongoing connections with people who want to know what your characters are doing next. According to the Content Marketing Institute, this also gives you the opportunity to Incorporate a superhero into your storytelling.


As a meme, a Gif is a very snackable, punchy piece of content that is perfect for making a point quickly. If you want to showcase or evoke an emotion in no time flat, consider making or sharing a GIF.

Humorous Essays

content marketing strategy small business

Humor also includes content that is long-form. Consider incorporating humor or absurdities into your blog posts, or sharing funny stories on your social media pages.


People often use infographics as a way to explain complex concepts visually. But, that’s not their only use. They can also be used in strange and humorous ways. Use infographics, for example, to share humorous facts or strange bits of information.

Tests and Quizzes for Your Content Marketing Strategy

top marketing agency denver

Internet powerhouses like Buzzfeed have used social media quizzes for years now. That’s because they earn traffic and engagement. If you pay close attention, you’ll also note that many of the quizzes that you encounter on social media are branded.

Businesses use social media quizzes to earn social media engagement, learn more about their target audience, and to drive traffic to their landing pages.

How to blend in your funny and weird ideas with your content marketing plan

Finally, once you know the types of content that you’ll focus on, you can begin to identify the tools you’ll need to create and curate that content. Choose tools and services that will allow you to create quality content that is sure to keep people engaged such as Canva, Get Good Grade, and Whitesmoke.

Of course, you don’t have to use every possible type of content type available to you. In fact, creating content that truly resonates is best done if you focus on a few content types, then choose the right platforms for that content.

As you decide where to share your content, keep in mind that every platform has a specific audience, general tone, and rules for posting branded content.

The last part is particularly important because you need to be aware of both the formal rules and guidelines and the unwritten ones as well.

You don’t want to become persona non grata on a social media site or receive backlash because they weren’t judicious in what or how you posted. One example of this would be Reddit where different subreddits have their own rules about businesses posting content, or linking out to content.

Create Your Content Creation Business Goals and Guidelines

Content Marketing Strategy Startups

Jacob Davis, a copywriter at Best Writers Canada says, “You won’t gain much traction if you simply post funny content to get laughs. Like any other kind of content, there should be some kind of goal in place. Branding is important as well. That requires strict guidelines.”

When you create guidelines for this content, you should take into consideration the decisions you’ve made about the types of posts you’ll create and where. Other guidelines might include the subject matter that’s approved.

For example, some brands don’t mind tackling politics (Penzey’s) while many others will avoid it entirely. Depending on your product and audience you might decide that a little risque humor is okay, or that it’s entirely inappropriate. Whatever you choose, just make sure your content creators have clear directives.

The next step is establishing goals. If humor is going to be a part of your content marketing plan, having goals in place will allow you to establish metrics to determine whether or not your efforts are successful. For example, you might use strange and funny content with the goals of:

  • Increasing conversion rates
  • Providing better customer service
  • Getting email subscriptions
  • Earning backlinks
  • Increasing traffic to your website
  • Getting more followers and engagement on social media

Creating and Managing Your Content

best denver marketing agency

When brands decide to use humorous content, the stakes are high. You can’t simply write posts that you think are funny, add them to your editorial calendar and hope for the best. Funny content that works can go viral in good ways.

Funny content that falls flat can also go viral, and not in ways that you’d want. It may be a good idea to bring in professionals. This isn’t something that you want to trust the average team of B2B Marketers.

Copywriters that provide services in Canada and elsewhere will be able to create funny content that is on brand, and that will help you meet your goals.

Measuring the Results for Your Content Marketing Strategy

In order to determine whether or not your efforts are successful, you’ll need to establish a measurable objective.

Then, you’ll have to use analytics to learn whether or not your content is performing as expected. Be prepared to make adjustments and revisit your strategy as needed. Don’t expect to hit your stride from the get-go.


Calculate your marketing leads forecast with this FREE marketing funnel calculator.

Final Thoughts

Humor can be very effective in building customer relationships and creating traffic and engagement. Brands like Wendy’s, Old Spice, Hamburger Helper, and Moon Pie have done a great job using humor in their online marketing. Develop the right strategy, and you can get similar results for your business.

Think about adding these content marketing ideas into your content plan. As you review your editorial calendar, old and new blog posts think about how you can improve your customer experience (CX).

We’re Listening

Have something to say about the content marketing strategy for startups? Share it with us on Facebook, Twitter or LinkedIn.

James Scott is a chief writer at StudyClerk. He’s also the CEO of the well-known content provider Essay Supply. In his spare time, James enjoys saltwater fishing, running with his dogs, and playing disc sports.  


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General FAQ’s

What is a content marketing strategy for startups?

Content strategy focuses on the planning, creation, delivery, and governance of contentContent includes not only the words on the page but also the images and multimedia that are used.

Why is a content marketing strategy important for startups?

Content marketing helps startups and small businesses to improve conversions because it allows you to connect with and educate your leads and customers. Not only are you working to build trust and relationships, but you are also encouraged conversions by giving consumers the information they need to make an educated purchasing decision.

How does content marketing strategy for startups work?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. For the startup, a unique offering will provide new keywords and digital opportunities.

Can startups benefit from a content marketing strategy?

The startup can benefit from a solid content marketing strategy by:
1. Increases visibility of your brand.
2. Develops enduring relationships with your audience.
3. Improves brand awareness and recognition.
4. Creates loyalty and trust, with both your current customers and prospects.
5. It helps you to build authority and credibility.
6. Positions your business as an authority in your industry.

What are the examples of content marketing?

1. Matrix Marketing Group. This digital marketing agency in Denver, Colorado is one of our favorite content marketing examples, due to its three-pronged content marketing strategy.
2. Hubspot. When you think of examples of content marketing done right, Hubspot’s always on the list. …
3. TechCrunch is an American online publisher focusing on the tech industry. Great for the latest news about tech.

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