Digital Transformation

Digital Transformation in Sales and Marketing Teams

Digital transformation and disintermediation are having a huge impact on the marketing and sales functions. Disintermediation and digital transformation strategies are causing CEOs and CMOs to rethink their digital marketing plans. With the recent worldwide pandemic, we’ve seen a major shift towards e-commerce accelerate. The has shaved off 4 -7 years of plans for full […]

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google adwords guide

What is Google Ad Manager and How to Use It

Google Ad Manager (GAM) is a Google Hosted Ad-serving Platform that Controls Online Advertising Management. Google Ad and Adwords Manager help you test, manage, and scale your online advertising campaigns. Nowadays, every brand is urged to get the most from PPC advertising. But we can adopt other measures. And Google Ad Manager (GAM) is one

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TV Advertising: The Impact of Video on Demand and Streaming on TV Ads

TV advertising is being impacted by video-on-demand and streaming services. TV advertising is changing quickly, and huge opportunities exist. Netflix launched its first subscription-based video streaming service almost 13 years ago, laying the foundation for a massive transformation in how we watch TV.  YouTube had already been there then, and Hulu followed suit soon after.

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