Brand Purpose

Brand Purpose is Important to Your Brand Success

Your Brand Purpose Defines Your Brand Success. Brand purpose is typically a phrase or sentence that summarizes the company’s reason to exist and how it wants to impact the world in a particular way positively.  It could be something like, “Our mission is to make people feel completely at home.” “Why should I care about

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competitive analysis gap performance

Competitor Analysis for Beginners: How to Perform Competitive Analysis

How to Perform Competitive Analysis The article about competitor analysis. In marketing, competitor analysis is a set of techniques that managers use to get information about their competitor’s products and services.  It allows businesses to understand the dynamics of the marketplace, monitor competitor activity, and identify opportunities for themselves.  It’s important that you know your

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