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Content marketers want to optimize their blog for better conversion rates.
Blog conversion rates only matter to those that want more leads, more engagements, and more brnd recognization. You are writing tons of excellent blog posts, but no one is subscribing to your email list or engaging with your content.
So, how do you get more people to sign up for your blog? And how to make them join your email list?
It is difficult to keep writing content when your website conversion rate is low. For instance, 1% or even less.
But there is something you can do to make your visitors happy and increase your conversion rate. The following ideas will help you improve engagement and conversion rates for your website and blog.
1. Less is More
Lots of blogs use the sidebar for all kinds of things. There are different widgets and plugins, for example, showing the current date, archives categories, post tags and among others.
It seems like a crowded sidebar can give you a better chance for clicks and improve conversion rate. But that’s not true.
In fact, the more options you provide your readers, the more confused they will be as which of the choices they should choose. Hence, you are more likely to end up with no clicks at all.
So, consider having just a few widgets. For instance, you could limit your sidebar real estate to a subscription form, popular posts, and social sharing. Try testing different types and see what works best.
People seem to hate pop-ups, and you can’t change their mind about it. I mean, you spend lots of time to find useful information, and when you follow that desirable Google link and waiting for a website to load, there is a pop-up telling you to subscribe.
So, the site is blocked for a few seconds. It can be annoying. But, what you can do is to choose when the pop-up is activated.
For instance, set it up to three minutes, so the visitor will see the pop-up once he’s done with reading an article. That way if the reader enjoyed your article, then it will be the best way to ask for a subscription, sharing, or like.
So, if the visitor sees the pop-up when he opened your post, then it makes no sense for him to subscribe as he has read nothing on your site yet. Trust me it doesn’t work like that. And it will never help you increase website conversion.
3. Include Call to Action
Start by adding a strong CTA at the end of every article on your blog. Just like with the using a pop-up box and making it visible to the readers after they are done reading your article, include a call to action at the end of each of your posts.
Your visitors will already have an idea about your blog and whether the information you are writing about is useful for them. Thus, there will be more chances they will act.
Don’t overthink it. Just put a simple blog subscription form at the end of your blog post, and it will do the trick to improve conversion rate.
4. Static Pages
It is essential to have some static pages on your blog, like ‘About Us’, ‘New Posts,’ or ‘Get in Touch’ pages. You need to make most out of them.
How? Include an opt-in. When the reader clicks on the ‘About Us’ page, it means he has an interest in learning more about you and your blog.
And? When someone shows an interest in knowing more, then it means he likes you. Hence, you need to include subscription form at the end of the ‘About Us’ page, and it will get you lots of new subscribers.
5. Use Tweetables
Use Tweetable’s to help you increase social shares. And getting more social shares will magnify your traffic. So, go through your blog post and find some cool catchy idea that would fit in Twitter’s 140 characters limit. Then highlight this quote and share it on social media.
Some of your followers will share your quotes too, spread your ideas and drive traffic back to your blog. You get the idea, right? The image below is an example of a tweetable. Go ahead and click on it.
6. Change the Design
You can change it based on the heat maps. Heat maps show you where people are spending the most time on your website and based on this information you can make a few changes.
When you make them, you will set yourself up for success. You can check out the 24ways.org or other design-related resources to find some inspiration.
Remember, if you want to increase website conversion rate, then you need to be ready for some changes.
Still wondering if adding a quiz is a good idea? Well, you should. And here is why.
You can improve the conversion rate by engaging quizzes. Some visitors who are driven to finish the quiz will spend lots of time on your blog. Thus they will familiarize themselves with your content.
Ask your visitors for an email to get the results, and you will be pretty surprised how many of them will do that. Who doesn’t love a good quiz?
8. Native Advertising
The theory is straightforward. If one of your blog posts is getting good traffic, then you can get even more traffic by using paid advertising.
You may find native ads on social media feeds, and unlike the banner ads, native ads don’t look like ads. The idea of native ads is that it is non-disruptive.
You can start by using your analytics to find the blog posts which are pulling in more traffic. Then you need to optimize the post for maximin conversions and create a social media ad to draw even more people to that popular post to expand your audience.
9. Load Speed
Making your blog load faster can help you increase the conversion rate. If your blog loads slow, then you are losing the potential readers even before they land on your page. Just think about it.
People will not wait for your blog to load and they will skip to something else. How long are you going to wait for an unknown blog to load?
If it is a blog you already know and love to read, then the situation might be different. But, for Google search, then three seconds is your max.
53% of visits to mobile sites are abandoned after 3 seconds. You can use a content delivery network (CDN) to make this happen. Because the location of the user impacts page load speed, spreading your content across servers will speed up this process.
There are lots of different online tools which you can use to test your blog’s speed.
10. Optimal Time
Countless posts are speaking about the optimal time to post on your blog. But, most of the people are reading the same article, that means that everyone is posting at the same time.
So, that is your chance to stand out. Just choose a different time to publish. You will increase website conversion rate if you can grab the attention when all the noise online has settled, and all the other posts are already published.
There is no such thing as a perfect or the best conversion strategy. And even if you start seeing that your conversion rate is increasing, don’t forget that you can always make these results higher. Continue trying out new strategies and measuring your results.
To start with, you need to put yourself into the mindset of the person visiting your blog and think about what can you improve there. With just a few tricks you can make incredible strides in your website conversion rate. Don’t wait any longer and take action on what you learned in this post!
Emily Watts is an independent journalist and freelance writer at AustralianWritings. She has been working as a journalist for more than five years when decided to join this company to help young learners in their pursuit of academic excellence. Emily has a Master’s degree in English language, which she got at the University of North Carolina.