The “What-If” Engine
A CEO’s Guide to B2B Marketing Simulation
Executive Summary
This tool simulates 100,000 target leads moving through your B2B marketing funnel over 50 “weeks.” It uses a statistical method (a Monte Carlo Markov Chain) to predict the most likely outcome of your strategy.
How to use it:
1. Enter the Average Annual Value (LTV) of a closed-won customer.
2. Run the simulation for your *current* numbers.
3. Click “Save as Baseline” to lock in those results.
4. Change a slider (your “lever”) and run the simulation again to see the revenue impact.
Your Marketing Levers
$
2%
10%
20%
85%
Lead Distribution Over Time (Weeks)
Final “Steady State” (After 50 Weeks):
Projected Annual Revenue
$0
MQL (Lead)
0
SQL (Opportunity)
0
Closed-Won
0
Lost (Churn)
0