Steal These 11 Marketing KPIs to Improve Success Marketing KPIs are important for businesses to measure their marketing efforts. One of the most common KPIs, ROI, is a measure of how much money your business spent on marketing campaigns versus how much revenue they generated. The higher this ratio is, generally the better off you […]
Analytics
6 Reasons Marketers Struggle to Get Results From Data Analytics for Digital Marketing?
Marketers Struggle to Get Results From Data Analytics and Digital Marketing Campaigns Data Analytics for digital marketing in any industry is simple if you have the right tools. Data analytics is the process of collecting, organizing, and analyzing data. Data can be anything from numbers to text or images. The goal of data analytics is […]
Digital Marketing Analytics Scales Fitness and Nutrition with 1 Best Data-driven Insights
Digital marketing analytics show you what works and what does NOT work. This article is about how digital marketing analytics is one of the most important things you can do as a business owner. Find out why analytics is so essential and how it will help grow your company with data-driven insights. Learn how to […]
How CFOs can Turn Marketing Data into Intelligence, and Intelligence into Action
Marketing data has become a gold mine for CFOs to understand market trends, break the ice, and advise the business on feasible strategies to maximize profits. Let’s face it marketing data is everywhere, but for the CFO they want to understand how marketing is spending money and if it is paying back as it should. […]