Design Thinking + Agile Management
Improve Your Marketing Performance. Request a QuoteSchedule a MeetingOur design thinking + agile marketing approach allows us to get more done, get the right things done, adapt to change and improve communications with our clients.
Discovery
This stage is about design thinking. Where do you want to go?
This is where we put the customers needs first when developing a product, services, and marketing campaign. It entails the question: “How might we?”
We start by building a data advantage by pulling in relevant information, analyzing the data, turning it into relevant business insights, and then delivering those insights into action.
The discovery phase needs to be based on a thorough understanding of today’s customer decision path. In this phase, we do our homework to ensure success. Here is the highlight of the discovery phase:
- Complete a marketing assessment
- We analyze the data to identify the opportunities
- Prioritize marketing goals
- Conduct discovery research
- Analyzes the data to identify the opportunities
Design
Involves the creation of strategic marketing activities, agile marketing processes, pricing programs, products, and experiences that the brand delivers to customers. Matrix Marketing Group’s help you figure out where you are going and then doing it. Here is the highlight of the design phase:
- Calculate marketing budget
- Building marketing scorecard
- Set prime goal values (demand waterfall)
- Define and segment the target audience
- Branding–personas, buyers journey, and messaging
- Catalog digital content assets
- Develop a
project center for tracking
Delivery
In the delivery, phase, our agile marketing approach is about getting things done. Getting the right message and offerings to your customers across a range of digital touchpoints and channels. Orchestrating the delivery of your product or service offerings across marketing channels requires operational excellence and an organization that understands agile processes.
- Launch marketing campaigns
- Iterate ideas and programs based on data, not on what we think
- Reporting marketing campaign performance
- Adapt activities based on performance
Let Us Help You Create A Marketing Growth Engine
We Help Start-ups and Small Businesses Grow Efficient, Predictable Revenue Faster.
Market Maker
Matrix Marketing Group can help craft and communicate your company’s vision, turning that vision into a long-term strategy for pioneering new markets for your company to dominate.
Customer-Centric
We put the customer at the heart of everything — a deeper understanding of your target customers (and your customers’ customers). We use proven methods for defining a product’s value and credibly communicating to your target customers.
Metrics-Driven
We use reliable market intelligence to identify where to compete, particularly across digital channels where there’s lots of growth. We believe and have created a culture of accountability across our agency and with our clients by setting the right metrics to real results, not just to emotions.
Results Focus
Matrix Marketing Group assumes a long-term, integrated perspective, rather than the short-term horizon that sales departments usually embrace. However, we do commit to short-term wins where possible.
