What is Google Ad Manager and How to Use It

What is Google Ad Manager and How to Use It

Google Ad Manager (GAM) is a Google Hosted Ad-serving Platform with Controls Online Advertising Management. Google Ad Manager and Google Adwords Manager helps you test, manage and scale your online advertising campaigns. Nowadays, every brand has an urge to get the...
A B2B Guide to Successful Paid Promotion

A B2B Guide to Successful Paid Promotion

Successful paid promotion in the B2B world requires good planning, content, targeting, and execution. As marketing budgets become increasingly smaller and sales targets bigger, getting paid promotion right is vital for growth. Getting this right, however, is not easy...
Compare 10 Ad Campaign Management Tools

Compare 10 Ad Campaign Management Tools

Grab MarTech Today’s “Ad Campaign Management Platforms.” The paid media marketing landscape has become complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities....

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