What is Google Ad Manager and How to Use It

What is Google Ad Manager and How to Use It

Google Ad Manager (GAM) is a Google Hosted Ad-serving Platform with Controls Online Advertising Management. Google Ad Manager and Google Adwords Manager helps you test, manage and scale your online advertising campaigns. Nowadays, every brand has an urge to get the...
A B2B Guide to Successful Paid Promotion

A B2B Guide to Successful Paid Promotion

Successful paid promotion in the B2B world requires good planning, content, targeting, and execution. As marketing budgets become increasingly smaller and sales targets bigger, getting paid promotion right is vital for growth. Getting this right, however, is not easy...
Ad Layout Process Guide for Better Performance

Ad Layout Process Guide for Better Performance

The ad layout process is the final stage of your advertising creative process before deployment. The rise of the advertising art director and the decline of advertising: all you need to know about ad layout. One of the major reasons why advertising is not as effective...

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