Google Ad Manager (GAM) is a Google Hosted Ad-serving Platform with Controls Online Advertising Management. Google Ad Manager and Google Adwords Manager helps you test, manage and scale your online advertising campaigns. Nowadays, every brand has an urge to get the...
TV advertising is being impacted by video-on-demand and streaming services. TV advertising is changing quickly and huge opportunities exist. Netflix launched its first subscription-based video streaming service almost 13 years ago, laying the foundation for a massive...
Why do advertising campaigns fail after the CMO has done their market research and tested ad copy? It could be because of the common advertising pitfalls that every CMO faces but more specifically with startups and microbrands. These advertising issues pop-up in...
Successful paid promotion in the B2B world requires good planning, content, targeting, and execution. As marketing budgets become increasingly smaller and sales targets bigger, getting paid promotion right is vital for growth. Getting this right, however, is not easy...
The ad layout process is the final stage of your advertising creative process before deployment. The rise of the advertising art director and the decline of advertising: all you need to know about ad layout. One of the major reasons why advertising is not as effective...
Your sales copy is an important component for creating ads, email programs, websites, and your other marketing collateral. Once you have completed the three-step laundry list, park bench story, an elevator pitch writing exercises in my previous post (called Writing...
