Grab MarTech Today’s “Ad Campaign Management Platforms.”
The paid media marketing landscape has become complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities.
Automating and programmatic paid media campaign management through an enterprise platform can improve efficiency and productivity.
Paid search marketing is an effective and scalable way of internet marketing designed to connect your ads with your ideal user seeking what you provide. The cleverest paid search marketing campaigns are pay-per-click, or PPC campaigns and the philosophy behind them can be summed up as:
- You bid for ad placement in a search engine’s sponsored links for keywords related to your business
- Then you pay the search engine a small fee for each click
Explore the top paid media platforms today.
MarTech Today’s “Ad Campaign Management Platforms: A Marketer’s Guide” examines the market for paid media campaign management platforms and the considerations involved in implementation.
The 52-page report also includes profiles of ten vendors, pricing charts, capabilities comparisons, and recommended steps for evaluating and purchasing.